# Sarawak Wins Second M&C Asia Stella Award for Sustainability

- Link: https://www.thailand-business-news.com/pr-news/sarawak-wins-second-mc-asia-stella-award-for-sustainability
- Published: 2026-08-21T12:10:00+07:00
- Author: PR Newswire

KUCHING, Malaysia, Aug. 21, 2026 /PRNewswire/ — Sarawak’s approach to creating lasting
impact through business events has once again earned international recognition, 
with the destination named **Best Sustainability Initiative (Destination) at the
Meetings & Conventions Asia Stella Awards 2026**. The win marks Sarawak’s second
in the category, after 2024, reinforcing legacy impact as an important part of its
approach to sustainable destination development.

 [⌊Dato Sri Abdul Karim receives award, which recognises the sustainable practices of its business events industry. Award presented by Datu Hii, Jason Tan (CEO, BESarawak) and Rose Bruce (Senior Manager, Marketing & Communications, BESarawak)⌉](https://mmx.prnasia.com/media/MS1973440/20260820215402EDT_image_1.jpg?id=OA2901214&p=medium600)

Dato Sri Abdul Karim receives award, which recognises the sustainable practices 
of its business events industry. Award presented by Datu Hii, Jason Tan (CEO, BESarawak)
and Rose Bruce (Senior Manager, Marketing & Communications, BESarawak)

The win was driven by **Sarawak’s legacy impact approach**, which demonstrates how
business events can be intentionally designed to create meaningful long-term outcomes
beyond the event itself. By focusing on economic development, social progress, and
environmental responsibility, the approach connects business events with Sarawak’s
Post COVID-19 Development Strategy (PCDS) 2030 and the UN Sustainable Development
Goals (SDG).

This year’s recognition carries **added significance as the award was determined
through public nominations and voting.** Public support for Sarawak reflects the
growing relevance of legacy impact beyond the business events industry, showing 
that the value of creating meaningful, lasting outcomes is resonating with the wider
community.

"Winning this award for the second time demonstrates the importance of sustainability
and legacy to Sarawak’s business events strategy and wider development," said **
The Honourable Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative
Industry and Performing Arts Sarawak**. "Sustainability must go beyond the environment
to include social and economic progress, while legacy ensures that the value created
through business events can continue long after an event has ended."

Since its first M&C Asia Stella Award victory in 2024, Sarawak has continued to 
advance its legacy agenda through programmes and platforms focused on education,
measurement and industry participation. The focus is increasingly on embedding legacy
throughout the event journey and strengthening the industry’s ability to translate
intent into meaningful outcomes.

"This recognition reflects the collective effort behind Sarawak’s legacy journey,"
said **Datu Hii Chang Kee, Deputy State Secretary (Operation) and Chairman of BESarawak.**"
What began with advocacy is gaining greater participation across the industry. Legacy
is ultimately about shaping the future together, with government, industry, organisers
and communities each playing a role in creating shared and meaningful outcomes."

"This award signals that legacy impact is gaining greater relevance, not only for
Sarawak but across the Asia Pacific business events industry," said **Jason Tan 
Chin Foo, Chief Executive Officer of BESarawak.** "Our next phase is to drive greater
adoption across the ecosystem, ensuring that legacy outcomes are consistently planned,
measured and demonstrated, while strengthening the industry’s capability to deliver
them. That is how we turn recognition into lasting value for Sarawak."

The M&C Asia Best Sustainability Initiative (Destination) Award 2026 marks another
milestone in Sarawak’s legacy journey, strengthening its commitment to advancing
legacy impact as a driver of sustainable destination development.  

**– END –**

**About Business Events Sarawak (BESarawak) / Biro Konvensyen Sarawak / 砂拉越会
展局Established by the Sarawak Government in 2006, Business Events Sarawak (BESarawak)
is the destination marketing organisation responsible for attracting high-value 
business events aligned with the Post COVID-19 Development Strategy 2030. Through
business events, BESarawak drives visitor expenditure, innovation, global expertise,
and strategic partnerships – creating economic, social, and environmental impact
that strengthens Sarawak’s economy, intellectual capital and sustainability. More
at [www.businesseventssarawak.com. ](http://www.businesseventssarawak.com/)

**About Legacy ImpactLegacy impact refers to the positive, long-term change generated
through business events. In Sarawak, conventions and exhibitions are structured 
to create legacies, whereas corporate meetings and incentive programmes emphasise
the experience of legacies. Through strategic event planning, programming, and curated
experiences, Sarawak aims to build a legacy of innovation, collaboration, and sustainable
impact, generating tangible benefits for communities, industries, and the region.

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**Read the original article :** [Sarawak Wins Second M&C Asia Stella Award for Sustainability ](http://www.prnasia.com/story/archive/5031112_AE31112_0?rand=184833)