# Scarlett Becomes the Only Indonesian Brand Selected for BeautyMatter USA & BeautyMatter China ASIA15 2026

- Link: https://www.thailand-business-news.com/pr-news/scarlett-becomes-the-only-indonesian-brand-selected-for-beautymatter-usa-beautymatter-china-asia15-2026
- Published: 2026-10-26T20:35:00+07:00
- Author: PR Newswire

SHANGHAI, Oct. 26, 2026 /PRNewswire/ — Scarlett, an Indonesian beauty and personal
care brand founded in 2017, has been selected as the only Indonesian brand featured
in BeautyMatter ASIA15 2026, an annual program recognizing Asia’s most promising
independent beauty brands. This marks another milestone in Scarlett’s journey to
bring Indonesian beauty to a wider global audience.

 [⌊Represented by Chief Marketing Officer Fiona Anjani in Shanghai, Scarlett proudly accepts its spot as the sole Indonesian brand featured in BeautyMatter ASIA15 2026⌉](https://mmx.prnasia.com/media/MS2020427/20261026044604EDT_image_1.jpg?id=OA3038647&p=medium600)

Represented by Chief Marketing Officer Fiona Anjani in Shanghai, Scarlett proudly
accepts its spot as the sole Indonesian brand featured in BeautyMatter ASIA15 2026

Launched by BeautyMatter USA and BeautyMatter China, ASIA15 recognizes independent
beauty brands that demonstrate category innovation, cultural relevance, business
momentum, and global potential. Scarlett joins a distinguished lineup of beauty 
brands from across Asia, including South Korea’s TOCOBO and Torriden, Thailand’s
MISTINE and MITH Bangkok, Vietnam’s Cocoon, and China’s CODEMINT. The selection 
highlights the diversity of Asia’s evolving beauty landscape and the growing presence
of independent brands with the potential to make an impact on the global beauty 
industry.

At the heart of Scarlett’s approach is its Scarlett Beauty Ecosystem, which connects
consumer insights, product development, and manufacturing to translate evolving 
consumer needs into beauty solutions. Through this integrated approach, Scarlett
continues to develop its portfolio across face care, body care, and fragrance.

"Being selected for BeautyMatter ASIA15 is a meaningful addition to Scarlett’s journey
as an Indonesian beauty brand. We have always believed that understanding our consumers
is essential to building products that are relevant to their needs. Through the 
Scarlett Beauty Ecosystem, we continue to strengthen this approach while learning
and growing as a brand. We are grateful that this journey is gaining recognition
beyond our home market, and we see this as encouragement to keep moving and we hope
that our brand resonates with global audiences," said Fiona Anjani Foebe, Chief 
Marketing Officer of Scarlett.

Scarlett’s inclusion in ASIA15 reflects the growing presence of Indonesian beauty
brands in the regional industry and their potential to contribute to the global 
beauty landscape.

**About Scarlett:**

Founded in 2017, Scarlett is an Indonesian beauty and personal care brand with a
portfolio spanning face care, body care, and fragrance. Through its Scarlett Beauty
Ecosystem, the brand connects consumer insights with product development to create
beauty solutions that address evolving consumer needs.

For more information, visit [scarlettofficial.id](http://scarlettofficial.id/).

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