# Segi Fresh Opens Two Tanjung Karang Stores, Introduces District Cluster Approach as It Celebrates 32 Years

- Link: https://www.thailand-business-news.com/pr-news/segi-fresh-opens-two-tanjung-karang-stores-introduces-district-cluster-approach-as-it-celebrates-32-years
- Published: 2026-11-02T12:27:00+07:00
- Author: PR Newswire

TANJUNG KARANG, Malaysia, Nov. 2, 2026 /PRNewswire/ — On October 31, Segi Fresh 
opened two new Fresh Mart outlets in Tanjung Karang, Selangor – **Pusat Bandar and
Taman Nilam**, bringing its total presence in the district to **three stores**, 
as the Malaysian neighbourhood retail brand celebrates its 32^(nd) anniversary.

The simultaneous openings mark Segi Fresh’s **first dual-store launch within the
same district**, introducing a cluster-based expansion approach aimed at strengthening
its presence in local communities and bringing fresh products and everyday essentials
closer to more households.

The two new stores offer fresh vegetables, fruits, poultry, meat, seafood, groceries
and household necessities. They also continue the rollout of Segi Fresh’s refreshed
brand identity and next-generation store concept, first introduced at its new Bidor,
Perak, outlet in September.

"_Opening two stores within the same district reflects how we are evolving our expansion
strategy to serve communities more effectively. Our ambition is not simply to grow
the number of outlets, but to improve accessibility, freshness, value and the overall
shopping experience_," said **Mr. Chia Ah Keong, Co-Founder and Chief Executive 
Officer of Segi Fresh**.

[⌊Segi Fresh Opens Two Tanjung Karang Stores, Introduces District Cluster Approach
as It Celebrates 32 Years⌉⌊Segi Fresh Opens Two Tanjung Karang Stores, Introduces
District Cluster Approach as It Celebrates 32 Years⌉[
Segi Fresh Opens Two Tanjung
Karang Stores, Introduces District Cluster Approach as It Celebrates 32 Years

The openings coincide with Segi Fresh’s **"32 Tahun Legasi"** anniversary campaign,
featuring special promotions on selected fresh products and daily essentials from**
30 October to 12 November 2026**.

Customers can also participate in the **"Top 1 Beli & Menang"** lucky draw campaign,
running until **31 December 2026**, with prizes including a Perodua Alza, motorcycles
and shopping vouchers, subject to eligibility and entry requirements.

At the new stores, opening celebrations include exclusive member rewards, selected
free-product redemptions, RM5 return-visit vouchers and the **"Kumpul & Tebus"**
programme. Additional activities at Taman Nilam include food sampling, mascot appearances
and balloon giveaways.

Segi Fresh’s 32-year business heritage traces back to its first wholesale outlet
established in 1994, building on founder Dato’ Chui Ah Hock’s entrepreneurial beginnings
in traditional markets in 1984.

Today, the brand continues its transformation towards its vision, **"To Be Malaysia’s
Top 1 Fresh Mart,"** with a commitment to freshness, affordability, convenience 
and customer experience.

The Tanjung Karang openings represent another step in fulfilling its mission of **"
Providing Freshness to Every Community."**

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [Segi Fresh Opens Two Tanjung Karang Stores, Introduces District Cluster Approach as It Celebrates 32 Years ](http://www.prnasia.com/story/archive/5086235_AE86235_0?rand=184833)