# Segi Fresh to Begin New Brand Chapter at Taman Kawan, Bidor

- Link: https://www.thailand-business-news.com/pr-news/segi-fresh-to-begin-new-brand-chapter-at-taman-kawan-bidor
- Published: 2026-09-24T15:43:00+07:00
- Author: PR Newswire

**Second Segi Fresh store in Bidor will introduce the brand’s refreshed identity
and new Fresh Mart experience on 26 September**

BIDOR, Malaysia, Sept. 23, 2026 /PRNewswire/ — Segi Fresh will officially open Segi
Fresh Taman Kawan in Bidor, Perak, on 26 September, marking a new chapter with a
refreshed identity and new Fresh Mart store experience.

The outlet will be the brand’s second Bidor store, following Segi Fresh Taman Bidor
Botani in 2022.

More than an expansion of its retail footprint, the store will give customers an
early look at how the brand is evolving as the business grows across Malaysia.

It will feature the refreshed logo and visual identity and a new store concept that
creates a more modern, convenient and fresh-led shopping environment.

"Taman Kawan is more than another store opening for us. It represents the next chapter
of Segi Fresh and how we want customers to experience our brand going forward," 
said Mr. Chia Ah Keong, Chief Executive Officer of Segi Fresh.

"As we grow, our focus is not only on opening more stores. We want to continuously
improve the experience in our stores and bring freshness, value and convenience 
closer to the communities we serve."

Located along Jalan Sungkai, the outlet will serve Bidor and surrounding communities,
spanning approximately 2,106 sq ft with around 1,020 sq ft of warehouse space.

As of mid-2026, Segi Fresh operates more than 160 stores across Malaysia, alongside
D’Mart Segi Fresh and Ehsan Segi Fresh serving urban and rural communities.

The Group’s expansion is supported by an integrated supply chain spanning direct
sourcing, warehousing, logistics, wholesale and retail.

Segi Fresh has also received approval from the Malaysia Book of Records for the 
record title "Most Fresh Mart Outlets", reflecting the scale of its Fresh Mart network
in Malaysia.

The store will welcome customers from 26 September, with opening promotions and 
activities for the local community.

**About Segi Fresh**

Segi Fresh is a Malaysian community-focused Fresh Mart brand under Segi Value Holdings.
Its roots date back to 1984, when founder Dato’ Chui Ah Hock began trading fresh
and dry produce at morning and night markets before expanding into wholesale and
retail. It operates an integrated retail ecosystem spanning sourcing, warehousing,
logistics, wholesale, retail, serving communities through Segi Fresh, D’Mart Segi
Fresh and Ehsan Segi Fresh.

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