# SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR

- Link: https://www.thailand-business-news.com/pr-news/segi-fresh-unveils-new-store-concept-and-refreshed-brand-identity-in-bidor
- Published: 2026-09-27T08:18:00+07:00
- Author: PR Newswire

BIDOR, Malaysia, Sept. 26, 2026 /PRNewswire/ — **Segi Fresh, Malaysia’s Top 1 Fresh
Mart, operating more than 160 stores nationwide and recognised by the Malaysia Book
of Records for "Most Fresh Mart Outlets"**, today unveiled its **new store concept
and refreshed brand identity** with the official opening of its latest store in 
Bidor, Perak.

[⌊SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR⌉⌊SEGI
FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR⌉[
SEGI FRESH
UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR

The Bidor store showcases Segi Fresh’s refreshed logo and visual identity, a redesigned
layout, enhanced presentation of fresh categories and a more modern, organised and
customer-friendly shopping environment.

Importantly, the concept introduced in Bidor will be adopted for **future Segi Fresh
store openings**, while existing outlets will be progressively upgraded as part 
of the company’s nationwide transformation.

_"The opening in Bidor represents an important milestone for Segi Fresh as we introduce
the next generation of our stores,"_ said **Mr. Chia Ah Keong, Chief Executive Officer
of Segi Fresh**.

_"Our focus is to continue raising the standard of freshness, value and customer
experience as we expand, while ensuring Segi Fresh remains relevant and accessible
to the communities we serve."_

At the heart of the refreshed concept remains Segi Fresh’s commitment to **freshness**.
Fresh products arrive daily from farms and the sea, while the retailer maintains
its commitment to fresh chicken rather than thawed poultry, alongside fresh seafood
for its customers.

[⌊SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR⌉⌊SEGI
FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR⌉[
SEGI FRESH
UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR

Across its network, Segi Fresh sells more than **12 million kilograms of fresh seafood
and over 14 million fresh chickens annually**, reflecting expertise in fresh products
that dates back to the beginnings of the business in 1984.

The newly opened outlet is **Segi Fresh’s second store in Bidor**, strengthening
its presence in the town while serving as the first showcase of the concept that
will be progressively introduced across the wider network.

In conjunction with the opening, Segi Fresh also presented **Pek Asnaf** to selected
recipients from the local community, reflecting the company’s commitment to growing
alongside the communities it serves.

The Bidor store is now open to customers, with opening promotions and activities
beginning from **26 September 2026**.

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**Read the original article :** [SEGI FRESH UNVEILS NEW STORE CONCEPT AND REFRESHED BRAND IDENTITY IN BIDOR ](http://www.prnasia.com/story/archive/5057538_AE57538_0?rand=184833)