# Segway's 2026 World Cup Ride Campaign Highlights Strong User Adoption of Shared Micromobility

- Link: https://www.thailand-business-news.com/pr-news/segways-2026-world-cup-ride-campaign-highlights-strong-user-adoption-of-shared-micromobility
- Published: 2026-07-03T08:15:00+07:00
- Author: PR Newswire

MEXICO CITY, July 3, 2026 /PRNewswire/ — Segway’s 2026 World Cup ride campaign, 
delivered in partnership with shared mobility operators Whoosh and JET, continues
to support urban transportation through complementary activations across Mexico 
during the tournament. Together, the partnerships are helping residents, football
fans and visitors travel more easily between transit hubs, stadium districts, and
other key destinations while demonstrating the growing role of shared micromobility
during major international sporting events.

 [ ⌊Fleets on Street in Mexico City⌉ ](https://mma.prnasia.com/media2/3003471/11451008090306959079.html)

Fleets on Street in Mexico City

As part of the ongoing campaign, Segway’s collaboration with JET continues in Mexico
City through July 5. The activation began with a three-day free ride campaign June
24–26 before transitioning on June 27 to a 50% discount program. By entering the
promotional code **SEGWAYJET50 **in GoJet app, each user can access three discounted
rides, extending shared micromobility access throughout the remainder of the tournament.

While Segway’s collaboration with JET has been underway, operational data from its
collaboration with Whoosh has demonstrated strong user engagement. Beginning June
29, Whoosh also expanded its free ride campaign to Monterrey, further extending 
the campaign’s reach during the tournament. Till June 26, riders collectively have
spent** 54,413 promotional minutes** using shared e-scooters, reflecting sustained
engagement and the important role shared micromobility played in supporting daily
travel.

The campaign also attracted a significant number of new users. **89% of participants
were first-time Whoosh riders**, highlighting how major international events can
encourage more people to experience shared micromobility for the first time and 
lower barriers to future adoption.

Meanwhile, riders averaged **25.1 minutes per trip**, suggesting that shared e-scooters
were not only used for short first-mile or last-mile connections but also became
a practical transportation option across host cities during the tournament.

"The 2026 World Cup offered a compelling showcase for shared micromobility’s role
in supporting cities during high-traffic events and bringing sustainable transportation
to broader audiences," said **Jasper Luan, Director of Market and Solutions of Segway-
Ninebot Commercial Mobility Business Division**. "In partnership with Whoosh and
JET, we delivered for residents and football fans while demonstrating the viability
of shared mobility solutions on the world stage."

"This partnership with Segway reflects our commitment to making electric micromobility
a real, everyday option for urban mobility in Latin America," said **Victor Coelho,
PR Manager LATAM at JET**. "Mexico is a strategic market for JET, and initiatives
like this, combining our local operational expertise with Segway’s global scale,
are exactly how we accelerate adoption and put more people on scooters."

The collaboration reflects a shared commitment among Segway, Whoosh and JET to advancing
more efficient, accessible and sustainable urban mobility through integrated transportation
ecosystems. The campaign’s strong participation results and ongoing activations 
demonstrate how shared micromobility can complement existing urban transportation
networks during periods of elevated travel demand. This campaign also provides valuable
operational experience for supporting future large-scale international events while
reinforcing the role of shared micromobility as a practical, sustainable component
of modern urban mobility.

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