# ShardLab Invests in StoreHub, Launches Joint Venture to Explore Next-Generation Payments and Rewards in Southeast Asia

- Link: https://www.thailand-business-news.com/pr-news/shardlab-invests-in-storehub-launches-joint-venture-to-explore-next-generation-payments-and-rewards-in-southeast-asia
- Published: 2026-08-24T20:00:00+07:00
- Author: PR Newswire

KUALA LUMPUR, Malaysia, Aug. 24, 2026 /PRNewswire/ — ShardLab, a fintech venture
studio backed by global investment firm Hashed, has made a strategic investment 
in StoreHub, one of Southeast Asia’s leading commerce and payments platforms. The
two companies will also form a joint venture to explore new consumer payment and
rewards experiences for merchants and consumers across the region.

[⌊ShardLab Invests in StoreHub, Launches Joint Venture to Explore Next-Generation
Payments and Rewards in Southeast Asia⌉⌊ShardLab Invests in StoreHub, Launches Joint
Venture to Explore Next-Generation Payments and Rewards in Southeast Asia⌉[
ShardLab Invests
in StoreHub, Launches Joint Venture to Explore Next-Generation Payments and Rewards
in Southeast Asia

StoreHub operates across Malaysia, the Philippines, Thailand and Japan, serving 
20,000+ merchant locations. Its platform processes more than 200 million transactions
annually, representing approximately US$3.5 billion in annual transaction value.

ShardLab was established through a strategic partnership between Hashed and SCBX,
one of Thailand’s largest financial groups, to build and commercialize products 
at the intersection of frontier technologies and financial services. The partnership
with StoreHub connects that work to a scaled, real-world commerce network for the
first time.

Southeast Asia offers a particularly strong environment for the partnership. The
region combines a large population underserved by traditional financial services
with a young population and widespread mobile usage.

The joint venture gives the two companies a structure to test new models with real
merchants and consumers, and to scale only what demonstrably works. Specific products
and initiatives will be announced as and when they launch.

**Wai Hong Fong, CEO of StoreHub**, said: "StoreHub has spent over a decade building
the commerce and payments infrastructure that merchants across Asia use to run their
businesses every day. ShardLab and Hashed have spent years at the forefront of payments
and rewards technology, and this partnership is about bringing that work to real
merchants at scale. Anything we build together must pass the same test that everything
at StoreHub passes: does it help merchants sell more? The larger shift within StoreHub
continues alongside this: we are rebuilding our product around AI, so that a three-
person restaurant can operate with the capability of a thirty-person one."

**Hojin Kim, CEO of ShardLab**, said: "We have spent the past few years testing 
how new payment and rewards technologies can improve everyday consumer experiences.
StoreHub gives us something fundamentally different: a distribution network of more
than 20,000 real-world merchant locations. This partnership is about moving from
pilots to scale and building products that create measurable value for both consumers
and merchants."

**About ShardLab**

ShardLab is the innovation arm of Hashed, a leading global Web3 venture capital 
firm based in Asia. Under the strategic partnership between Hashed and SCBX (the
mothership of Thailand’s leading financial technology group and the parent company
of Siam Commercial Bank), ShardLab is having various innovative activities, such
as Web3 R&D, venture building, and ecosystem building. The firm’s vision extends
to fostering mass adoption of Web3 in Southeast Asia, making technology accessible,
and empowering communities in this dynamic digital frontier.

**About Hashed**

Hashed partners with the founders shaping the next paradigm in blockchain, AI, and
content, joining them from the earliest moments as technology redraws the boundaries
of industries. Headquartered in Seoul and operating from five global hubs across
San Francisco, Singapore, Bangkok, Bangalore, and Abu Dhabi, Hashed provides the
capital, networks, and on-the-ground execution that help founders move beyond a 
single region and reach meaningful scale in global markets.

**About StoreHub**

StoreHub is one of Southeast Asia’s leading commerce platforms, providing point-
of-sale, payments, loyalty and online ordering solutions for retail and F&B businesses.
Headquartered in Kuala Lumpur, StoreHub serves 20,000+ merchant locations across
Malaysia, the Philippines, Thailand and Japan, processing more than 200 million 
transactions annually with a total annual transaction value of approximately US$
3.5 billion. StoreHub’s mission is to make it simple for anyone to build a successful
business. Its platform is powerful, beautifully designed, and built around AI that
lets a small team operate with the capability of a much larger one.

**Media contact:** Rachel Kim, [rachel@shardlab.com](https://www.thailand-business-news.com/pr-news/rachel@shardlab.com)

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