# SHEIN Kicks Off Holiday Shopping Season with Its Biggest Black Friday & Cyber Monday Selection Yet

- Link: https://www.thailand-business-news.com/pr-news/shein-kicks-off-holiday-shopping-season-with-its-biggest-black-friday-cyber-monday-selection-yet
- Published: 2026-10-21T03:10:00+07:00
- Author: PR Newswire

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_New survey of U.S. shoppers reveals early shopping trends, a growing appetite for
self-gifting and what’s driving holiday spending this year_

LOS ANGELES, Oct. 21, 2026 /PRNewswire/ — SHEIN, the global fashion and lifestyle
online retailer, is spreading cheer early this year with its Year-End Sale. Shoppers
can discover everything from chic holiday party fashion and winter-ready kids’ apparel
to matching family pajamas, making it easy to shop for everyone on their list and
sneak in a little self-gifting along the way.

 [](https://mmx.prnasia.com/media/MS2017391/20261020142704EDT_image_1.jpg?id=OA3030070&p=medium600)

Alongside its seasonal Black Friday and Cyber Monday offers, SHEIN is also sharing
results from its Holiday Shopping Trends Survey of more than 24,000 respondents,
which finds SHEIN shoppers starting early, prioritizing apparel and accessories 
and hunting for inspiration and value all season long.

The findings show that SHEIN shoppers are not waiting for the final weeks of the
year to get started, with 22% saying they plan to begin before November. And when
asked who they are shopping for this season, the largest share of respondents, 61%,
put themselves at the top of the list, underscoring just how central self-gifting
has become to the holidays.

Whether they are gifting others or treating themselves, shoppers rank apparel (65%)
and accessories like jewelry, scarves and sunglasses (62%) at the top of their lists,
with beauty products (53%) and home goods (52%) close behind. More than 70% expect
to spend the same or more than they did last holiday season.

"Holiday shopping is no longer limited to a few days after Thanksgiving," said Lisa
Zlotnick, U.S. Head of Brand PR for SHEIN. "Our survey shows that holiday shoppers
are planning ahead, looking for meaningful gifts and treating themselves. With our
largest-ever Black Friday selection, we are making it easier for shoppers to find
exceptional value for everyone on their list."

And to keep the cheer going, free shipping is available on qualifying orders. Customers
can visit [**us.shein.com**](http://us.shein.com/) or the SHEIN App to shop all 
of SHEIN’s Year-End Sale deals.

Survey Methodology: Conducted via the SHEIN app from September 6–14, 2026, among
24,863 U.S. customers aged 18+. All responses were self-reported, covering expectations,
preferences and opinions around holiday retail, gifting and seasonal behaviors.

**About SHEIN**  

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel
and products from a global network of vendors, all at affordable prices. Headquartered
in Singapore, SHEIN is committed to making the beauty of fashion accessible to all,
promoting its industry-leading, on-demand production methodology for a smarter, 
future-ready industry. To learn more about SHEIN, visit [**www.sheingroup.com**](http://www.sheingroup.com/).

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