# Shopware named "a Visionary" in the 2026 Gartner® Magic Quadrant™ for Digital Commerce

- Link: https://www.thailand-business-news.com/pr-news/shopware-named-a-visionary-in-the-2026-gartner-magic-quadrant-for-digital-commerce
- Published: 2026-10-22T19:07:00+07:00
- Author: PR Newswire

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SCHÖPPINGEN, Germany, Oct. 22, 2026 /PRNewswire/ — Shopware announced today that
the company has once again been named "a Visionary" in the "2026 Gartner® Magic 
Quadrant™ for Digital Commerce". This marks the seventh consecutive year that Shopware
has been included among the providers evaluated by Gartner worldwide. The report
evaluated a total of 14 digital commerce platforms worldwide.

 [⌊Shopware Tower⌉](https://mmx.prnasia.com/media/MS2018641/Shopware-U-S-Tower-Photo.jpg?id=OA3034086&p=medium600)

Shopware Tower

The "Magic Quadrant" positions technology providers based on their "Ability to Execute"
and "Completeness of Vision". For companies looking to evaluate B2C or B2B commerce
platforms, we feel the report offers a structured overview of the digital commerce
market and the key capabilities of providers.

**Why this is important for retailers and partners**

According to Gartner’s definition, visionaries understand where the market is going
or have a vision for changing market rules, but do not yet execute well. In our 
view, Shopware’s open and "composable" approach, combined with AI-powered features,
advanced integrations, and a strong partner ecosystem, enables merchants and agencies
to innovate independently, scale efficiently, and grow flexibly.

"We never set out to simply manage commerce, but to keep rethinking it," says Sebastian
Hamann, Co-CEO and Co-Founder of Shopware. "We think Gartner positioning Shopware
once again as a Visionary, and this time as the only one, confirms this path. And
it spurs us on: with agentic AI and an open, scalable platform for B2B and B2C, 
we aim to shape the next era of commerce."

The full report, "2026 Gartner® Magic Quadrant™ for Digital Commerce", can be found
here: [https://www.shopware.com/en/gartner-magic-quadrant/](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4804134-1&h=1898544580&u=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr02%2F___https%3A%2F%2Fwww.shopware.com%2Fen%2Fgartner-magic-quadrant%2F___.YXAxZTpwcm9wZWxsZXItZ3JvdXAtNThkNWZjZTk6YzpvZmZpY2UzNjVfZW1haWxzX2F0dGFjaG1lbnQ6NjY4YmU5NzkyZDEwMzYwNzBhNDM2NWY1MTZjNmZiMzQ6NzozMjRhOjk0YmRmYWUxNWYyZGY0Mjg4ZGViZWMwOTBiMjhkMjRhNWMyOWJlZWYyNTgzOTJhNWVkZjI1ZTdlMmU3OGU1Yzc6cDpGOkY&a=https%3A%2F%2Fwww.shopware.com%2Fen%2Fgartner-magic-quadrant%2F)

Disclaimer:

Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Penny Gillespie,
Sandy Shen, Jason Daigler, Mike Lowndes, 19 October 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its
publications, and does not advise technology users to select only those vendors 
with the highest ratings or other designation. Gartner publications consist of the
opinions of Gartner’s business and technology insights organization and should not
be construed as statements of fact. Gartner disclaims all warranties, expressed 
or implied, with respect to this publication, including any warranties of merchantability
or fitness for a particular purpose.

About Shopware:

Shopware is the open commerce platform for the age of agentic commerce. It provides
global B2C and B2B companies with the powerful, agile and scalable infrastructure
they need for sustainable growth.

The platform combines the robust security of open-source technology with a flexible
API-first architecture. It brings together ready-to-use capabilities with the freedom
to customize and extend solutions and bring innovations to market quickly.

Shopware supports all deployment models: SaaS, PaaS and self-hosted. This gives 
companies full flexibility and control over their infrastructure and data, allowing
them to align the platform with their strategic priorities. Shopware is one of Europe’s
leading commerce platforms and is also growing rapidly in North America.

 

 [⌊Sebastian Hamann⌉](https://mmx.prnasia.com/media/MS2018642/Shopware-U-S-Photo.jpg?id=OA3034087&p=medium600)

Sebastian Hamann

 [⌊Magic Quadrant⌉](https://mmx.prnasia.com/media/MS2018643/Shopware-U-S-Magic-Quadrant-Photo.jpg?id=OA3034088&p=medium600)

Magic Quadrant

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