# Simple Recycle Company Limited Recognized for Building a Digitally Enabled Circular Ecosystem in Thailand

- Link: https://www.thailand-business-news.com/pr-news/simple-recycle-company-limited-recognized-for-building-a-digitally-enabled-circular-ecosystem-in-thailand
- Published: 2026-08-27T15:58:00+07:00
- Author: PR Newswire

SINGAPORE, Aug. 27, 2026 /PRNewswire/ — Simple Recycle Company Limited has been 
recognized under the Circular Economy Leadership category at the Asia Responsible
Enterprise Awards (AREA) 2026, organized by Enterprise Asia, for its innovative 
initiative, "The Yasothon Model: A Digitally Enabled Circular Ecosystem for a Zero
Waste Future".

For more than two decades, Simple Recycle has worked toward its vision of creating
a clean society in Yasothon, one of Thailand’s poorest provinces. Through the Yasothon
Model, the company has united local government, businesses, and schools in a collaborative
effort to transform waste into economic, environmental, and social value.

At the heart of the initiative is "POP", a free digital recycling management platform
developed by Simple Recycle and provided to partners at no cost. The platform supports
community waste banks, recycling operations, and waste collection activities while
making it easier for organizations to track and manage their environmental impact.

The company has partnered with Yasothon Municipality to strengthen community waste
management, with Sabina Public Company Limited to establish a workplace waste bank,
and with schools across the province to promote recycling education through a milk-
carton recovery program. These efforts are supported by hands-on training and community
engagement activities that encourage waste separation and sustainable habits from
an early age.

The impact of the Yasothon Model has been significant. In 2025 alone, the initiative
diverted 2,729 tonnes of waste from landfills and prevented 7,005 tonnes of greenhouse
gas emissions. More than 1,000 people across seven districts participated in training
programs, while school recycling efforts increased milk-carton recovery by sixteen
times over two years.

In the years ahead, Simple Recycle plans to expand the model across Thailand by 
extending community waste banks, enhancing the "POP" platform, and bringing its 
school recycling program to new provinces. Through continued collaboration and innovation,
the company remains committed to proving that a cleaner, more sustainable society
can be built anywhere.

**About Enterprise Asia**

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia
that is rich in entrepreneurship as an engine toward sustainable and progressive
economic and social development within a world of economic equality. Its two pillars
of existence are investment in people and responsible entrepreneurship. Enterprise
Asia works with governments, NGOs, and other organizations to promote competitiveness
and entrepreneurial development, uplifting the economic status of people across 
Asia and ensuring a legacy of hope, innovation, and courage for future generations.
Please visit [https://www.enterpriseasia.org/](https://www.enterpriseasia.org/) 
for more information.

**About Asia Responsible Enterprise Awards (AREA)**

The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses
for championing sustainable and responsible entrepreneurship in the categories of
Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate
Governance, Circular Economy Leadership, Corporate Sustainability Reporting, Responsible
Digital Practice, Sustainable Investing, and Responsible Business Leadership. For
more information, visit [https://enterpriseasia.org/area/](https://enterpriseasia.org/area/).

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