# SIRUI Wins "Best of Show", Showcases New Lenses at IBC 2026

- Link: https://www.thailand-business-news.com/pr-news/sirui-wins-best-of-show-showcases-new-lenses-at-ibc-2026
- Published: 2026-09-14T14:00:00+07:00
- Author: PR Newswire

LAS VEGAS, Sept. 14, 2026 /PRNewswire/ — SIRUI, an imaging brand specializing in
innovative lens design and technology, showcased its latest lens innovations at 
IBC 2026. A major highlight of the show was the Aurora 15mm F1.6 full-frame autofocus
lens receiving a Best of Show Award on September 13. At Booth 12.D31, SIRUI also
featured the newly launched Saturn V2, two upcoming new focal lengths in the Aurora
series, and the Swift series, alongside its established Vision Prime, Iron-Star 
and Astra lineups.

**Aurora 15mm F1.6 Receives "Best of Show" Award**

SIRUI’s upcoming Aurora 15mm F1.6 full-frame autofocus lens received a "Best of 
Show" Award during IBC 2026 on September 13.

Combining an ultra-wide 15mm focal length with a large F1.6 aperture, the lens features
a 0.3m minimum focusing distance, low distortion and a compact, lightweight design.
The combination of ultra-wide coverage, large aperture and portability makes it 
a versatile option for full-frame creators.

The lens also reflects SIRUI’s focus on optical design and manufacturing, including
the in-house development and production of aspherical lens elements.

**New Lens Innovations at IBC 2026**

SIRUI’s IBC lineup featured several recent additions across anamorphic, autofocus
and lightweight imaging solutions.

The [Saturn V2](https://store.sirui.com/products/saturn-v2-series-full-frame-anamorphic-cine-lens?ot_source=prnewswire&ot_camn=pr-v2&ot_medium=newsmedia)
drew attention with its 1.6x anamorphic design, full-frame coverage and horizontal-
and-vertical shooting capability, offering greater flexibility across different 
production formats.

The [Aurora series](https://cmhk5eq0wamxejj6-44993446037.shopifypreview.com/products/sirui-aurora-series-35mm-f1-4-full-frame-autofocus-lens?ot_source=prnewswire&ot_camn=pr-AURORA35&ot_medium=newsmedia)
introduced new focal lengths while maintaining a focus on compact design and image
quality. The Aurora 24mm, for example, was designed for video creators with low 
focus breathing and a compact form factor suited to applications including vlogging,
handheld video, weddings, events and documentary production.

SIRUI also showcased its upcoming Swift autofocus lens series, developed around 
the "Daily Carry" concept for users seeking a compact and lightweight solution for
everyday shooting. Together with the Vision Prime, Iron-Star and Astra series, the
lineup demonstrated SIRUI’s expanding portfolio of imaging solutions.

The two new focal lengths in the Aurora series and the Swift series are set to launch
progressively over the coming months. For further details, please stay tuned to 
SIRUI’s[ official store](https://store.sirui.com/).

**Connecting with Creators and the Imaging Industry**

Beyond product demonstrations, SIRUI engaged with filmmakers, creators, media and
industry professionals throughout the show.

At the show, SIRUI was also joined by creators Sightseeing Stan, Vi-Dan, and INDIE
Filmmakers, who took part in on-site talks sharing their experiences working with
SIRUI lenses and their perspectives on visual storytelling. International imaging
media outlet CineD also conducted an on-site interview with the SIRUI team.

SIRUI also partnered with EVOTO and HOLLYLAND on a joint on-site check-in campaign
during the show.

SIRUI’s participation at IBC 2026 highlighted its latest lens developments and continued
engagement with the global imaging community.

**About SIRUI**

Founded in 2006, SIRUI is a global brand specializing in optical imaging products
and dedicated to providing professional, high-quality optical and imaging solutions
for photographers, filmmakers, and imaging enthusiasts. Through continuous innovation
in optical technology and product design, SIRUI strives to empower creators with
greater freedom to explore, create, and bring their vision to life.

**Find more information about SIRUI:**

Online Store: [https://store.sirui.com/](https://store.sirui.com/?srsltid=AfmBOoqHdfSOzGx2dyOgz6lrBsVuSidj5Q-zBo4ygZIcwNCld32z1Se1)

Facebook: [www.facebook.com/SIRUIImaging](https://www.facebook.com/SIRUIImaging)
Instagram: [www.instagram.com/siruiimaging](https://www.instagram.com/siruiimaging)
YouTube: [www.youtube.com/c/SIRUIImaging](https://www.youtube.com/c/SIRUIImaging)
TikTok: [www.tiktok.com/@sirui.optical](http://www.tiktok.com/@sirui.optical)

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**Read the original article :** [SIRUI Wins "Best of Show", Showcases New Lenses at IBC 2026 ](http://www.prnasia.com/story/archive/5045781_CN45781_0?rand=184833)