# Smart Communications Expands AI-Powered Migration to Help Enterprises Cut Legacy Costs and Move to AI Faster

- Link: https://www.thailand-business-news.com/pr-news/smart-communications-expands-ai-powered-migration-to-help-enterprises-cut-legacy-costs-and-move-to-ai-faster
- Published: 2026-10-08T15:00:00+07:00
- Author: PR Newswire

_AI-assisted migration, expert services, and flexible commercial models make it 
faster, lower-risk, and more affordable to consolidate legacy communications systems_

SYDNEY, Oct. 8, 2026 /PRNewswire/ — Smart Communications, a leading customer engagement
technology provider for regulated industries, today announced expanded AI-enhanced
migration capabilities to help enterprises lower technical cost, reduce dependency
on legacy communications systems, and build the foundation they need to responsibly
adopt AI.

Regulated enterprises across insurance, financial services, healthcare, and government
operate multiple communications systems often accumulated through decades of growth
and acquisitions. Consolidating onto a modern platform can reduce cost and complexity;
however, the expense and disruption of such a migration often delay those plans.

Meanwhile, communications volumes continue to grow. According to IDC, 57% of organisations
still rely on legacy technology to create, manage, and deliver customer communications,
while 64% are producing at least 20% more communications than a year ago.^([1)^(])

"Most enterprises know where they need to go. The difficult part is the journey,"
said Heidi Johnson, Chief Product and Technology Officer at Smart Communications."
Legacy complexity makes it harder to consolidate, modernise and put AI to work at
scale. By using AI to collapse the cost and time of migration, while maintaining
human oversight and the audit trail regulated organisations require, we can help
turn modernisation from a ‘next year’ ambition into an achievable initiative today."

**Less Manual Work, a Clearer Plan**

Smart Communications’ offering covers migration from start to finish. AI first analyses
an organisation’s existing communications, finding duplication and consolidation
opportunities across thousands of documents. The results become a Migration Blueprint:
a clear, prioritised plan for modernisation.

An AI conversion engine then turns legacy documents into modern, reusable templates.
The benefit is it removes much of the slow, manual rework that has traditionally
made migration so expensive. Customers stay in control from start to finish, working
alongside Smart’s migration experts to review and validate every conversion, deciding
what is migrated and approved for deployment.

**A foundation for AI**

Consolidation does more than cut costs. It gives enterprises a single, governed 
source of trusted communications, allowing them to use AI safely and at scale for
more personalised, automated customer experiences.

"Migration is now an opportunity, rather than solely a cost consideration, when 
changing vendors," said Amy Machado, Research Director, IDC. "AI-assisted template
reconstruction is cutting migration timelines, which means switching costs — long
the biggest moat in this market — are eroding. That’s good news for buyers and a
wake-up call for incumbents."^([1)^(])

**Proven results**

Smart Communications has helped hundreds of large enterprises in insurance, financial
services, and healthcare modernise complex communications environments.

"We had an ambitious timeline for a complex implementation, and the Smart Communications
team helped us deliver it in just a few months," said Anna Hewer, Business Improvement
Manager at Aptia, a leading provider of pension administration, consultancy and 
actuarial services. "It was a true partnership that helped us achieve our goals."

_^([1])__Source: IDC, IDC MarketScape: Worldwide Intelligent Customer Communication
Management 2026 Vendor Assessment, #US54131626_

**About Smart Communications**

Smart Communications is a leading customer engagement technology provider for regulated
industries. The company helps organisations simplify the complex interactions that
shape people’s lives by enabling more connected, personalised, and trusted customer
engagement. Its Customer Engagement Platform brings together data collection, customer
communications, journey orchestration, trusted AI, and information management to
help organisations create seamless experiences across the customer lifecycle. By
connecting the systems, processes, and interactions that drive critical business
outcomes, Smart Communications enables organisations to improve customer experience,
increase operational efficiency, strengthen compliance, and build trust at every
touchpoint. More than 700 enterprises worldwide, including Zurich Insurance, Priority
Health, The Pacific Financial Group, and The Bancorp, rely on Smart Communications
to power engagement in regulated environments. With more than 30 pre-built integrations
to leading enterprise platforms, including Salesforce, AWS, Guidewire, Duck Creek,
OneSpan, and Pega, Smart Communications powers more than 60 billion mission-critical
customer interactions each year.

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