# SMARTIES Asia Pacific 2026 Finalists Announced: Showcasing Peak Marketing Excellence and Business Impact

- Link: https://www.thailand-business-news.com/pr-news/smarties-asia-pacific-2026-finalists-announced-showcasing-peak-marketing-excellence-and-business-impact
- Published: 2026-10-20T10:30:00+07:00
- Author: PR Newswire

SINGAPORE, Oct. 20, 2026 /PRNewswire/ — **Marketing + Media Alliance (MMA)** announces
the **SMARTIES Asia Pacific 2026 Finalists**, recognizing campaigns that demonstrate
exceptional innovation and measurable business impact.

**Four Channels, One Global Standard**

For 2026, SMARTIES introduces a refined structure built around how marketing excellence
operates in practice, uniting technology, creativity, media, and business impact.
Finalists were evaluated across four core channels:

 ◦ **Purpose Driven Marketing**: Campaigns driving meaningful societal impact, advancing
   sustainability and inclusion.
 ◦ **Impact Marketing**: Campaigns delivering measurable business outcomes by strengthening
   brand relationships and driving growth.
 ◦ **Media & Growth**: Excellence in media strategy, demonstrating how integrated
   ecosystems grow audiences.
 ◦ **Creative & Innovation Impact**: Campaigns leveraging emerging technologies 
   for unprecedented commercial results.

[⌊SMARTIES Asia Pacific 2026 Finalists Announced: Showcasing Peak Marketing Excellence
and Business Impact⌉⌊SMARTIES Asia Pacific 2026 Finalists Announced: Showcasing 
Peak Marketing Excellence and Business Impact⌉[
SMARTIES Asia Pacific 2026 Finalists
Announced: Showcasing Peak Marketing Excellence and Business Impact

**2026 Trends: AI, Purpose, and Transformative CX**

"The Asia Pacific region has become the epicenter of global marketing innovation,
and SMARTIES is the gold standard that separates true business impact from mere 
hype," said **Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™ Worldwide**."
The 2026 finalists prove that when deep cultural insights are powered by advanced
AI and seamless customer experiences, the result is exponential growth. This shortlist
is a masterclass in how modern marketing fundamentally anchors enterprise success."

**Expert Judging and Global Recognition**

To ensure the highest level of credibility, all submissions underwent an in-depth,
two-stage evaluation. Campaigns were initially reviewed and scored by a Qualifying
Jury composed of senior advertising ecosystem professionals. Following this, an 
esteemed final jury comprising exclusively of marketers, including CEOs and CMOs,
assessed each campaign with a strict focus on quantifiable business impact.

"Asia Pacific consumers are among the most digitally fluent and culturally diverse
in the world, and the best work this year met them exactly where they are. What 
impressed me most was how finalists blended sharp local insight with platforms built
to scale, creating brands people genuinely love while delivering growth you can 
measure quarter after quarter**,"** said **Lucas Levy, Senior Director Marketing,
SEA, Mondelēz International, and SMARTIES Asia Pacific 2026 Jury Chair**.

Winners receive global recognition, including inclusion in the **WARC 100** media
rankings, **RECMA’s** global agency scoring, and the **MMA SMARTIES Business Impact
Index**.

[View the complete list of SMARTIES Asia Pacific 2026 Finalists.](https://mmaglobal.com/smarties/awards/programs/apac/overview)

Winners will be celebrated at the **SMARTIES Asia Pacific 2026 Gala Night** on **
November 20, 2026**, at the **JW Marriott Hotel Singapore South Beach**.

[Reserve your attendance at the Gala Night.](https://mmaglobal.com/smarties/awards/programs/apac/gala)

**About the Marketing + Media Alliance (MMA)**

The Marketing + Media Alliance is the global non-profit community of CMOs advancing
marketers’ ability to create value, with 825+ members across 16 countries. [mmaglobal.com](https://mmaglobal.com/)

**About SMARTIES™ **

SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing
excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate
campaigns that push creative boundaries while delivering measurable business impact.
With programs spanning local, regional, and global markets, SMARTIES has become 
the industry’s most respected benchmark for marketing that drives real growth.

 

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