# SMG Opens 2027 IMPACT Awards Across Customer Experience, Employee Experience and Enterprise AI Categories

- Link: https://www.thailand-business-news.com/pr-news/smg-opens-2027-impact-awards-across-customer-experience-employee-experience-and-enterprise-ai-categories
- Published: 2026-09-14T23:10:00+07:00
- Author: MarketersMEDIA Newswire

_Eight new AI categories and a first-ever enterprise AI program; Early Bird vendor
pricing ends Sept. 30._

San Francisco, United States, September 14, 2026 — Simpler Media Group (SMG) is 
accepting submissions for the 2027 IMPACT Awards across its three editorial brands:
CMSWire, Reworked and VKTR. Entries close November 20, 2026, and winners will be
announced in March 2027.

The awards span three subject areas: customer experience, digital experience and
customer service, covering customer journeys, contact center and CCaaS, conversational
AI, chatbots, agentic AI, customer data and personalization, and DX analytics; employee
experience and the digital workplace, covering intranets and internal communications,
knowledge management and enterprise search, frontline enablement, employee learning,
work management, and human-AI collaboration; and enterprise AI, covering AI agents
and orchestration, workplace agents and digital coworkers, AI app development for
business users, and AI data foundation and governance.

Entries are judged on the outcomes an initiative delivered and the evidence provided
to support them. Every application is scored by multiple reviewers from a panel 
of more than 200 volunteer judges. Each program has practitioner categories for 
in-house leaders and teams, with self-nominations accepted, plus vendor case study
and platform categories.

CMSWire — customer experience, digital experience and customer service. Now in its
sixth year, the [CMSWire IMPACT Awards program is now accepting applications](http://awards.simplermedia.com/cx).
Practitioners compete for Customer Experience Leader of the Year, Customer Journey
Innovation and, new for 2027, Best Use of Agentic AI in Customer Experience. Vendor
categories include case studies for Best Use of AI in Customer Experience, Best 
Customer Experience Transformation, Best Use of AI for Customer Data, Identity or
Personalization (new), and Best AI-Powered Self-Service or Conversational Experience(
new); and platform categories for CCaaS and customer service, chatbots and conversational
AI, DX analytics, observability and intelligence, and digital experience and journey
optimization.

Recent honorees include Talkdesk, Optimizely, RingCentral, Quadient and Concentrix.

Reworked — employee experience, the digital workplace and employee journeys. Now
in its sixth year, the [Reworked IMPACT Awards program is now accepting applications](http://awards.simplermedia.com/ex).
Practitioners compete for Workplace Technology Leader of the Year, Workplace Culture
Leader of the Year, Employee Journey Innovation and, new for 2027, Human-AI Collaboration
Excellence. Vendor categories include case studies for Best Innovation in Employee
Engagement and Best Use of AI in Employee Experience, plus new-for-2027 categories
for AI to enable frontline employees, AI in knowledge management, and AI in employee
learning; and platform categories for AI-powered knowledge, search and content intelligence(
new), intranets and communications, work management, and employee experience and
recognition.

Recent honorees include CVS Health, TIAA, NiCE, Perceptyx and MangoApps.

VKTR — enterprise AI. In its inaugural year, the [VKTR IMPACT Awards program is now accepting applications](http://awards.simplermedia.com/ai).
Practitioners compete for Leader of the Year: AI Champion for Business and Enterprise
AI Technology Leader of the Year. Vendor categories recognize AI app builders for
business users, agent development and orchestration platforms, digital coworker 
platforms, and AI data foundation and governance platforms.

Submissions close Nov. 20, 2026. Applications registered and started by Sept. 30
receive an automatic 30% discount, including applications completed after that date,
and code TWOORMORE takes 40% off total fees for multiple entries. Leader of the 
Year awards have no entry fee; other practitioner awards are $149 per application,
and vendor awards are $995, before discounts. Applicants may enter as many categories
as they wish.

Full category descriptions, judging criteria and FAQs are available at Simpler Media
Group’s website.

Winners are recognized in a feature article on the relevant brand, in a listing 
on the IMPACT Awards site, and with digital badges. Gold winners also receive a 
physical trophy, and Leaders of the Year are invited to an interview with the brand’s
editor.

About Simpler Media Group

Simpler Media Group (SMG) is a B2B technology information and research services 
company serving a global community of more than 7 million digital business leaders.
SMG publishes CMSWire, Reworked and VKTR, and operates a research division producing
annual benchmark reports, market guides and custom insights for enterprise clients.
SMG’s annual IMPACT Awards recognize outstanding achievement in customer experience,
employee experience and enterprise AI, with honors for both practitioners and vendors.

Contact Info: 
Name: Tim HarnettEmail: [Send Email](https://send.releasecontact.com/89203290)
Organization: Simpler Media GroupPhone: (800) 939-1913, ext. 726Website: [https://www.simplermedia.com](https://www.simplermedia.com)

Release ID: 89203290

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**Source** : [SMG Opens 2027 IMPACT Awards Across Customer Experience, Employee Experience and Enterprise AI Categories](https://news.marketersmedia.com/smg-opens-2027-impact-awards-across-customer-experience-employee-experience-and-enterprise-ai-categories/89203290?rand=206000)

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