# SOLUM Expands ESL Deployments Across Australian Consumer Electronics and Premium Grocery Retail

- Link: https://www.thailand-business-news.com/pr-news/solum-expands-esl-deployments-across-australian-consumer-electronics-and-premium-grocery-retail
- Published: 2026-09-04T06:00:00+07:00
- Author: PR Newswire

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**Accelerating multi-store rollouts with Bing Lee and delivering smart pricing infrastructure
for The Natural Grocery Company**

SYDNEY, Sept. 4, 2026 /PRNewswire/ — SOLUM, a global retail technology solutions
provider, is expanding its Electronic Shelf Label (ESL) business across Australia
through new deployments with leading consumer electronics retailer Bing Lee and 
premium grocery retailer The Natural Grocery Company, reinforcing its presence in
the Oceania retail market.

SOLUM is supporting the expansion of ESL deployments across multiple Bing Lee stores
as part of the retailer’s ongoing digital transformation initiatives. Bing Lee is
extending its ESL rollout to reduce the manual effort associated with paper price
labels while improving price accuracy and overall store operational efficiency. 
Australia’s leading consumer electronics trade publication _Appliance Retailer_ 
has also reported on Bing Lee’s expanding adoption of ESL technology.

In addition, SOLUM has supplied ESL solutions to The Natural Grocery Company, enabling
real-time price updates, faster promotional changes, and improved pricing accuracy.
By replacing traditional paper labels with digital shelf labels, store employees
can spend less time on repetitive pricing tasks and focus more on serving customers
and enhancing the in-store shopping experience.

SOLUM’s ESL platform enables retailers to remotely update pricing and product information
through a centralized management system. This approach helps reduce labor-intensive
manual processes and pricing errors while supporting sustainability efforts through
a reduction in paper label waste.

"Through our partnership with Bing Lee, we are proud to contribute to the retailer’s
store modernization efforts," said Paul Kyriakos, General Manager at SOLUM Australia."
For The Natural Grocery Company, our ESL solution supports real-time pricing, rapid
promotional updates, and greater pricing accuracy. A premium shopping experience
is built not only on product quality, but also on a store environment that responds
quickly and accurately to both retailer and customer needs."

SOLUM continues to expand its ESL footprint across a growing range of Australian
retail sectors, including consumer electronics and grocery. The company plans to
further collaborate with retail partners across Oceania to accelerate the adoption
of digital store infrastructure and enhance operational efficiency throughout the
region.

**About SOLUM**

SOLUM is a global provider of retail technology and digital store solutions, offering
Electronic Shelf Labels (ESL), retail IoT platforms, display technologies, and power
solutions to retailers worldwide. Through continuous innovation, SOLUM helps retailers
improve operational efficiency, enhance customer experiences, and accelerate digital
transformation.

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