# SOLUM Unveils "AIR," Its New Vision for AI in Retail

- Link: https://www.thailand-business-news.com/pr-news/solum-unveils-air-its-new-vision-for-ai-in-retail
- Published: 2026-11-02T21:00:00+07:00
- Author: PR Newswire

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**Next-generation in-store infrastructure to debut at NRF 2027**

 ◦ SOLUM introduces AIR, short for "AI for Retail," a framework built on three pillars(
   Architecture, Intelligence and Revenue) to guide the AI transformation of physical
   stores
 ◦ Next-generation network infrastructure connecting a growing number of in-store
   devices and increasing volumes of data to make its public debut at NRF 2027 in
   New York in January

NEW YORK, Nov. 2, 2026 /PRNewswire/ — SOLUM (CEO SUNGHO JUN) announced AIR (AI for
Retail), its new vision for the AI transformation of physical retail. The company
plans to unveil the in-store AI infrastructure that will bring this vision to life
at NRF 2027: Retail’s Big Show, the world’s largest retail trade show, taking place
January 10-12, 2027, at the Jacob K. Javits Convention Center in New York.

 [⌊SOLUM⌉](https://mmx.prnasia.com/media/MS2024134/20261029222044EDT_image_1.jpg?id=OA3048975&p=medium600)

SOLUM

AI is rapidly expanding across the retail industry, from inventory management and
shelf operations to the overall customer experience. For AI to work in physical 
stores as well as online, however, retailers first need infrastructure that collects
and transmits information from across the store in real time. The number of in-store
devices, including cameras, sensors, electronic shelf labels and large-format E-
Paper displays, continues to grow, along with the volume of data they exchange.

As the number of connected devices grows, so do the equipment requirements and integration
work needed to connect and manage them. Managing interference between wireless signals
also becomes increasingly important. SOLUM believes that reliably scaling in-store
AI requires advances in the underlying connectivity infrastructure and will unveil
its next-generation network infrastructure at NRF 2027.

AIR consists of three pillars.

Architecture provides the network infrastructure that connects a store’s diverse
devices and data within a unified network, enabling retailers to flexibly add new
devices and services.

Intelligence improves visibility into store operations using data collected from
connected devices. It gives retailers an at-a-glance view of conditions that were
previously difficult to monitor and transforms that data into actionable insights.

Revenue transforms in-store displays, including electronic shelf labels and large-
format E-Paper displays, into customer-facing media channels, creating opportunities
to drive sales and generate new revenue.

At NRF 2027, SOLUM will operate a standalone island booth (Booth #4966), designed
to guide visitors through the three pillars of AIR in sequence. Live demonstrations
will showcase the next-generation network infrastructure, store data visualization
and in-store media applications.

"To bring retailers’ vision of AI-powered stores to life, they need infrastructure
that reliably connects a wide range of in-store devices and data," said Seong-ho
Jeon, CEO of SOLUM. "AIR represents our vision for enabling the entire retail AI
transformation journey through SOLUM’s technology, from connectivity infrastructure
and intelligent store operations to new revenue opportunities." He added, "At NRF
2027, we will demonstrate how AIR can be implemented in real-world stores."

Spun off from Samsung Electro-Mechanics in 2015, SOLUM is a global provider of retail
solutions, including electronic shelf labels. The company is expanding its retail
portfolio beyond electronic shelf labels to include large-format E-Paper displays
and AI-powered store solutions.

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