# Sonilo and Musical AI Partner to Ensure AI Music Empowers Creators and Rewards Rights Holders

- Link: https://www.thailand-business-news.com/pr-news/sonilo-and-musical-ai-partner-to-ensure-ai-music-empowers-creators-and-rewards-rights-holders
- Published: 2026-10-29T23:00:00+07:00
- Author: PR Newswire

SAN FRANCISCO, Oct. 30, 2026 /PRNewswire/ — Sonilo, the generative audio company
building video-native music and sound models, announced on October 27 a partnership
with Musical AI, a leading AI music attribution and rights management technology,
to address one of the music industry’s biggest challenges of ensuring that artists,
songwriters, and rights holders are attributed as AI-generated music becomes increasingly
mainstream.

 [⌊Sonilo and Musical AI announce a partnership to support attribution, transparency, and rights holder compensation in AI-generated music⌉](https://mmx.prnasia.com/media/MS2023512/20261029044435EDT_image_1.jpg?id=OA3047143&p=medium600)

Sonilo and Musical AI announce a partnership to support attribution, transparency,
and rights holder compensation in AI-generated music

The partnership comes as the music industry grapples with how copyrighted works 
are used to train AI models and how creators should be compensated when their music
contributes to AI-generated outputs. While licensing agreements establish permission
to use music, identifying how individual recordings and compositions influence what
AI generates remains a significant challenge. Together, Sonilo and Musical AI aim
to demonstrate a model for generative music where licensing, attribution, and compensation
are built into the process from the start.

Sonilo generates music and sound effects directly from video footage, text, or both,
using models built around licensed source material. Through the partnership, Musical
AI’s technology will analyze Sonilo’s generated outputs and measure how licensed
recordings and compositions contributed to each one. That reporting will give Sonilo’s
licensing partners the data needed to account for usage and support compensation
for the songwriters, artists, and rights holders behind the original music. As generative
technology makes it possible to create entirely new compositions influenced by existing
works, the ability to identify and measure those contributions will become increasingly
important to building sustainable relationships between AI companies and the music
industry.

"The future of AI music can’t be built at the expense of the people who created 
the music that makes it possible," said Keli Li, COO and Co-Founder of Sonilo. "
The industry needs a better way to connect AI-generated music back to the artists
and rights holders whose work contributed to it. We’re building Sonilo around licensed
music from the start, and our partnership with Musical AI is an important step toward
building an AI music ecosystem that empowers creators while ensuring rights holders
share in the value."

"AI music has enormous potential, but that potential depends on building a system
that respects the creators behind it," said Sean Power, CEO of Musical AI. "Sonilo
recognizes that licensing is only part of the equation. Rights holders also need
visibility into how their work contributes to generated music. Together, we’re helping
demonstrate how attribution can support a more transparent and sustainable model
for the industry."

The partnership comes as Sonilo finalizes master recording and publishing agreements
with major rights organizations and prepares to launch its new music model update.
Sonilo aims to demonstrate how the next generation of AI music platforms can create
new opportunities for creators while protecting the value of the original works 
that make AI-generated music possible.

**About Sonilo**

Sonilo builds video-native generative audio models for creators, developers, and
media platforms. Its technology generates music and sound effects directly from 
footage or text, creating soundtracks built for each video’s story rather than pulled
from a library. Sonilo is building a future where every video can have its own soundtrack,
because when music truly fits a story, people don’t just watch. They feel. Sonilo
is headquartered in San Francisco and backed by B Capital. Learn more at [sonilo.com](http://sonilo.com/).

**About Musical AI**

Musical AI is a Canadian rights technology company providing consent management 
and attribution infrastructure for generative music. Its platform helps rights holders
manage permissions and identify how licensed works influence AI-generated outputs
across composition and sound recording rights, supporting transparent reporting,
licensing, and compensation.

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**Read the original article :** [Sonilo and Musical AI Partner to Ensure AI Music Empowers Creators and Rewards Rights Holders ](http://www.prnasia.com/story/archive/5084519_CN84519_0?rand=184833)