# Speediance Names Cycling Legend Sir Mark Cavendish KBE Brand Ambassador and Launches "Build for Belief"

- Link: https://www.thailand-business-news.com/pr-news/speediance-names-cycling-legend-sir-mark-cavendish-kbe-brand-ambassador-and-launches-build-for-belief
- Published: 2026-09-14T18:40:00+07:00
- Author: PR Newswire

A global campaign connecting human resilience, global sporting culture and the story
of a cycling icon—marking a new chapter in Speediance’s evolution as an international
sports brand

LOS ANGELES, Sept. 14, 2026 /PRNewswire/ — On September 12, Speediance, the global
smart fitness brand creating connected training experiences for everyday life, named
British cycling legend Sir Mark Cavendish KBE its Brand Ambassador and launched **"
Build for Belief,"** a global campaign exploring the work behind belief—and the 
strength it takes to rebuild it.

 [⌊Speediance Names Cycling Legend Sir Mark Cavendish KBE Brand Ambassador and Launches “Build for Belief”⌉](https://mmx.prnasia.com/media/MS1984701/20260909075324EDT_image_1.jpg?id=OA2938319&p=medium600)

Speediance Names Cycling Legend Sir Mark Cavendish KBE Brand Ambassador and Launches“
Build for Belief”

Founded in 2020, Speediance set out to make world-class training more accessible
in everyday life. Today, the brand serves a growing global community and is extending
its role beyond smart fitness innovation to build a more meaningful presence in 
international sporting culture. The appointment of Cavendish marks an important 
step in that evolution.

Widely regarded as one of cycling’s greatest sprinters, Cavendish holds the all-
time record for Tour de France stage victories, with 35 wins. His career is defined
not only by exceptional speed and sporting achievement, but by longevity, adaptation
and the ability to return when others believed the story was over. That makes him
more than a symbol of winning: he is living proof of what it takes to rebuild.

The partnership debuts with "Build for Belief," a campaign built around a simple
human truth: strength is not about never bending, but about the ability to adapt,
rebuild and rise again. Told through a restrained, intimate portrait of Cavendish
in training, the film looks beyond race-day victory to the moments that make it 
possible—five in the morning, the doubt, the weight coming down, and the choice 
to return, rep after rep and day after day. This spirit reflects the people Speediance
is built for: those who see training not as a performance for others, but as a disciplined
commitment to becoming stronger than they were yesterday.

The same resolve shapes Speediance itself. The brand pursues excellence through 
intelligent digital resistance, connected hardware, personalized training and considered
industrial design—bringing them together in a precise, professional and progressive
training experience. The aim is not to promise belief, but to give people the tools
to turn disciplined effort into progress they can measure, own and continue to build
upon.

"Globalization is not product distribution; it is the translation of innovation 
into shared human meaning," said Hongbo Wei, Brand Director at Speediance. "That
is why this partnership is more than an ambassador announcement. Through Sir Mark’s
story, ‘Build for Belief’ connects technology with human experience, global sporting
culture and a belief people everywhere can recognise: strength is built through 
action, especially when progress is uncertain. It marks Speediance’s evolution from
explaining what a product does to expressing why training matters in people’s lives."

Seen in this way, "Build for Belief" is not simply a celebrity-led campaign. It 
is a global sports brand narrative shaped by four connected elements: the human 
experience of doubt and renewal; the cultural language of global sport; the lived
story of an athlete who has repeatedly rebuilt; and Speediance’s belief that training
can help people take ownership of who they are becoming.

To watch "Build for Belief" and learn more, visit: [https://www.speediance.com/pages/global-brand-ambassador](https://www.speediance.com/pages/global-brand-ambassador)

The launch also reflects a broader shift in connected fitness. As technology and
hardware capabilities advance, product performance remains the foundation of trust—
but it is no longer the whole story. The next generation of global fitness brands
will be defined not only by how intelligently they help people train, but by whether
they can connect that technology to culture, identity and a lasting sense of personal
meaning.

BUILD FOR BELIEF. SPEEDIANCE. OWN IT.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [Speediance Names Cycling Legend Sir Mark Cavendish KBE Brand Ambassador and Launches "Build for Belief" ](http://www.prnasia.com/story/archive/5043703_CN43703_0?rand=184833)