# ST Engineering iDirect Powers Datacom with Intuition Ground System for Cloud‑Native Ground Services Across Asia‑Pacific

- Link: https://www.thailand-business-news.com/pr-news/st-engineering-idirect-powers-datacom-with-intuition-ground-system-for-cloud-native-ground-services-across-asia-pacific
- Published: 2026-09-14T18:00:00+07:00
- Author: PR Newswire

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_Collaboration introduces a flexible ground architecture that enhances efficiency,
enables multi__‑__orbit operations, and supports operators’ modernization strategies
across the region_

HERNDON, Va., Sept. 14, 2026 /PRNewswire/ — ST Engineering iDirect, a leader in 
satellite communications, is powering leading satcom integrator and service provider
Datacom with its Intuition ground system, enabling Datacom to deliver cloud‑native
services for satellite operators across the Asia Pacific region. Intuition improves
bandwidth efficiency, enables multi‑orbit operations, accelerates network modernization
without vendor lock‑in, and introduces a flexible bring‑your‑own‑hardware architecture.

 [⌊“Intuition gives Datacom a cloud-native foundation that unlocks immediate efficiency gains, faster service activation, and the flexibility operators need as they move into multi orbit architectures. This partnership accelerates modernization by removing hardware constraints and enabling a software defined operating model built for the next decade of satellite services,” said Sridhar Kuppanna, CEO, ST Engineering iDirect.⌉](https://mmx.prnasia.com/media/MS1986643/DatacomPR-Cision.jpg?id=OA2944247&p=medium600)
“
Intuition gives Datacom a cloud-native foundation that unlocks immediate efficiency
gains, faster service activation, and the flexibility operators need as they move
into multi orbit architectures. This partnership accelerates modernization by removing
hardware constraints and enabling a software defined operating model built for the
next decade of satellite services,” said Sridhar Kuppanna, CEO, ST Engineering iDirect.

As operators face unprecedented growth in data demand and the operational complexity
of hybrid GEO and NGSO networks, ST Engineering iDirect is enabling Datacom to set
a new benchmark for ground operations in the region. The deployment of Intuition
supports Datacom’s Satellite Modernization Blueprint, a scalable, repeatable framework
designed to help operators transition to software‑defined, cloud‑native architectures.
Through moving away from traditional five‑ to ten‑year hardware migration cycles,
Datacom will enable its customers to achieve immediate agility, faster service activation,
and more efficient use of network resources.

"Intuition gives Datacom a cloud-native foundation that unlocks immediate efficiency
gains, faster service activation, and the flexibility operators need as they move
into multi‑orbit architectures. This partnership accelerates modernization by removing
hardware constraints and enabling a software defined operating model built for the
next decade of satellite services," said Sridhar Kuppanna, CEO, ST Engineering iDirect.

Representing an evolution in the orchestration model, ST Engineering iDirect is 
equipping Datacom to manage hardware procurement, full lifecycle services, and ground
segment integration. Intuition’s advanced resource management—including Global Bandwidth
Management, the Mx-DMA MRC waveform, and automated resource orchestration—maximizes
spectrum throughput and simplifies operations. Combined with the elimination of 
proprietary hardware premiums, these efficiencies target double‑digit reductions
in total cost of ownership for Datacom’s customers.

ST Engineering iDirect will support Datacom’s transition by providing Intuition 
under a subscription model, along with technical enablement, validation testing,
and ongoing lifecycle support. Intuition will initially be deployed across multiple
gateways to support a large installed base of maritime terminals, with the critical
capability to roam between the customers’ existing and Intuition networks.

"By moving to a cloud-native, software-defined environment, we’re giving our customers
immediate agility and the ability to evolve without the limitations of traditional
hardware cycles. This deployment is the foundation of our Satellite Modernization
Blueprint—a scalable model that helps operators increase efficiency, optimize bandwidth,
and compete in a multi‑orbit future," said Boris Ng, CEO, Datacom System International.

With Intuition creating a pathway toward advanced architectures including 5G Non‑
Terrestrial Networks, edge compute integration, and AI‑assisted operational workflows,
Datacom and its customers are well positioned for long‑term competitiveness in a
multi‑orbit environment.

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite
communications (satcom) providing technology and solutions that enable its customers
to expand their business, differentiate their services and optimize their satcom
networks. With over 40 years of delivering innovation focused on solving satellite’s
most critical economic and technology challenges we are committed to shaping the
future of how the world connects. The product portfolio, branded iDirect, represents
the highest standards in performance, efficiency and reliability, making it possible
for its customers to deliver the best satcom connectivity experience anywhere in
the world. ST Engineering iDirect is a leader in key industries including mobility,
broadcast and military/government. In 2007, iDirect Government was formed to better
serve the U.S. government and defense communities. For more information visit [www.idirect.net](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4772460-1&h=3949928699&u=https%3A%2F%2Fwww.idirect.net&a=www.idirect.net).

 

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