# Summit Dialogue with CGTN | Kaban: AI Reshapes Design, China Stands at the Global Frontier

- Link: https://www.thailand-business-news.com/pr-news/summit-dialogue-with-cgtn-kaban-ai-reshapes-design-china-stands-at-the-global-frontier
- Published: 2026-05-13T14:36:00+07:00
- Author: PR Newswire

SHANGHAI, May 13, 2026 /PRNewswire/ — "The epicenter of change in the automotive
industry is shifting to China!" Recently, Jozef Kaban, Global Design Vice President
of the Design Center at SAIC Motor R&D Innovation Headquarters, made a pivotal statement
in an exclusive interview on CGTN’s _The Point_ with Liu Xin. He highlighted that
the global automotive design landscape has entered a new era of transformation, 
and strongly affirmed that the Roewe JiaYue lineup has become the industry benchmark
for China’s AI-driven automotive design.

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The Roewe JiaYue sequence is the world’s first AI-native vehicle series co-created
by Roewe and Volcano Engine. As the opening model of this sequence, the JiaYue 07
Concept is equipped with the Doubao Large Model 2.0 and the industry-first CPP AI-
native technical architecture. Designed under the leadership of Jozef Kaban, it 
adopts the "Uplift Aesthetics" design philosophy, aligning perfectly with the expectations
of family users. Boasting cutting-edge AI technology and original design aesthetics,
the JiaYue 07 Concept stands as a trailblazing global achievement in the AI era,
truly embodying the rise of China’s AI-powered automotive industry!

**A Global Design Maestro Joins SAIC, Ushering in a New Era of Forward-Thinking 
Design in the AI Era**

Dr. Jozef Kaban holds a doctorate in Transportation Design from the Royal College
of Art in London. He is not only the designer behind the Bugatti Veyron supercar
but has also served as Design Director for premium brands including BMW and Rolls-
Royce, earning him the reputation as "Automotive Design Genius of the 21st Century."
Joining SAIC Motor in 2024, the Roewe JiaYue 07 Concept marks his latest masterpiece.

When asked about his reason for joining SAIC, he stated: "SAIC is truly an ideal
platform for creative expression. Its scale, capabilities, and overall mindset are
perfectly aligned." SAIC’s open global design platform, deep expertise in the family
vehicle market, and the Roewe JiaYue AI-native vehicle sequence developed in partnership
with Volcano Engine have empowered him to help define the next generation of global
automotive design rules.

**Reshaping Global Aesthetic Influence: Automotive Design Looks Increasingly to 
China in the AI Era**

Talking about future industry trends, Jozef Kaban pointed out: "The automotive industry
is undergoing tremendous transformation, and the epicenter of this evolution is 
increasingly shifting toward China." In his view, his choice of China stems from
the country’s inclusiveness toward creativity, cultural openness, and efficient 
execution and responsiveness. China Speed and the inclusive, open Chinese culture
have provided solid support and ample room for growth for automotive design.

Looking back on his original aspiration in design and his decision to take root 
in China, Kaban said: "My life has always been built on constant change. I have 
chased one dream all my life — to keep striving for excellence. It is not only about
creating products, but also enriching life experiences and turning them into joy
to share with others. Therefore, my move to China may seem a big leap, but it is
actually a natural choice." Upholding such original aspiration, the international
design maestro regards China as an important milestone in his design career. His
design dream takes root and thrives anew in China. Meanwhile, the Roewe JiaYue 07
Concept is hailed as Kaban’s "second entrepreneurial venture."

**Helming the design of the JiaYue 07 Concept, Setting a Benchmark for AI-native
Design**

As an AI-native automotive design work led by Jozef Kaban, the JiaYue 07 Concept
stands as the core focus of this exclusive interview. Talking about the design philosophy,
Kaban stated: "We are in a transitional era of new energy and AI technology development.
People embrace innovative technologies with growing confidence and an open mind.
Against this backdrop, we embraced change proactively and created the poised and
uplifting JiaYue 07 Concept for family users. It delivers a strong sense of space
and proportion, while embodying protection for family travel, fully meeting Chinese
families’ expectations for future mobility."

In the AI era, Roewe has partnered with Volcano Engine to develop CPP, the industry’s
first AI-native technical architecture, and launched the world’s first AI-native
vehicle series — JiaYue, leading a new track of intelligent vehicles. The JiaYue
07 Concept embodies international design maestro Jozef Kaban’s years of design experience
and Roewe’s two-decade heritage in family vehicles. Breaking away from homogenized
aesthetics, it adopts a stately, commanding posture to deliver a sense of safety
and dignity. It redefines a superior vehicle in the AI era from three dimensions:
appealing appearance, easy drivability and practical usability, truly living up 
to its positioning — Born of AI, For Family Journeys.

This authoritative exclusive interview with CGTN has highlighted the benchmark status
of Roewe JiaYue in China’s AI automotive design sector, and reflected the industry
trend that the world looks to China for automotive design in the AI era. Going forward,
under the leadership of Jozef Kaban and his team, Roewe JiaYue will solidify its
position as the benchmark of China’s AI automotive design with original aesthetics,
present design language that better caters to Chinese family travel needs, and continuously
showcase the design strength and national confidence of China’s automotive industry
to the world.

It is reported that the production version of the Roewe JiaYue 07, designed under
the leadership of Kaban, will be unveiled to the public in June, exceeding Chinese
family users’ expectations for intelligent mobility.

 

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**Read the original article :** [Summit Dialogue with CGTN | Kaban: AI Reshapes Design, China Stands at the Global Frontier ](http://www.prnasia.com/story/archive/4958456_AE58456_0?rand=184833)
