# Super Sourcing Platform Connexion Shenzhen Aligns with Canton Fair in October, Creating Ultimate Buyer Journey.

- Link: https://www.thailand-business-news.com/pr-news/super-sourcing-platform-connexion-shenzhen-aligns-with-canton-fair-in-october-creating-ultimate-buyer-journey
- Published: 2026-05-26T09:00:00+07:00
- Author: PR Newswire

_Comprehensive Service Upgrades Enable Efficient Dual-City Sourcing Experience for
Global Procurement Professionals_

SHENZHEN, China, May 26, 2026 /PRNewswire/ — Connexion ShenZhen 2026, organized 
by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., part of
Informa’s global exhibition network, will return to the Shenzhen World Exhibition&
Convention Center from October 13–15, 2026. As a flagship one-stop mega sourcing
platform in South China, the show will connect overseas buyers with a wide range
of industries including catering, hospitality, furniture, health, lifestyle, food
processing and packaging, machinery, electronics and related supply chains.

Different from previous editions held in December, Connexion ShenZhen 2026 will 
move to October and align with the key sourcing window of the Canton Fair. For overseas
buyers planning a sourcing trip to China, this creates a more efficient journey:
visit Connexion ShenZhen first to explore multi-sector suppliers and scenario-based
solutions in Shenzhen, then travel onward to Guangzhou for the Canton Fair. Around
this strategic timing, the organizer will further strengthen overseas buyer invitation,
international promotion, cross-city travel support and visitor services, helping
global buyers make the most of one sourcing trip to South China.

**A Fourth Edition with Stronger International Momentum**

Connexion ShenZhen made its debut in 2023 and has continued to grow as a connected
trade platform serving the Greater Bay Area and international markets. The fourth
edition will take place from October 13–15, 2026 at Shenzhen World Exhibition & 
Convention Center, one of the largest exhibition venues in South China.

The previous edition recorded a 28% increase in overseas visitor attendance, reflecting
the show’s rising international appeal. It also featured a strong professional event
programme that attracted cross-sector participation, including the RIBA (**Royal
Institute of British Architects) **Architecture Festival Asia 2025, which brought
together international architects for seminars, workshops and architectural tours
exploring design innovation, AI, ESG and green design. Other highlights included
the China Hotel Industry Development Conference by China Tourist Hotel Association,
the International Fashion Drinks Competition China Final, the World Coffee & Spirits
Competition China Final, and the World Latte Art Championship China Selection Shenzhen
Division, adding content value and networking opportunities for buyers from hospitality,
design, foodservice and lifestyle sectors. In 2026, Connexion ShenZhen is expected
to gather 2,000+ exhibitors, welcome 150,000+ professional visitors, cover 200,000
square meters, and span 10 exhibition halls, further reinforcing its position as
a flagship one-stop sourcing platform in the Greater Bay Area.

Under the framework of two major themed exhibitions, Connexion ShenZhen 2026 will
create a sourcing environment that connects consumer scenarios with industrial solutions,
and product showcases with technology-driven applications.

 ◦ **Catering, Hotel, Furniture, Health and Lifestyle Themed Exhibition: **This 
   themed exhibition will present food and beverage, coffee and tea, hotel supplies,
   decorative design, furniture materials, health and nutrition, natural ingredients,
   lifestyle products, innovative gifts and related solutions. It is designed for
   buyers from catering, hospitality, commercial spaces, retail, wellness, lifestyle
   and project-based procurement sectors.
 ◦ **Mechanical & Electronics Themed Exhibition: **This themed exhibition will focus
   on food processing machinery, packaging equipment, catering equipment, electronic
   appliances and intelligent solutions. It will showcase new equipment, technologies
   and applications that respond to the upgrading needs of manufacturing, commercial
   operations, smart spaces and consumer scenarios.

By integrating these two themed exhibitions, Connexion ShenZhen 2026 will not only
serve buyers from individual industries, but also connect cross-sector visitor groups,
application scenarios and supply chain resources under one platform. The newly enhanced
Mechanical & Electronics Themed Exhibition will further expand the show’s industrial
depth and innovation value, especially for international buyers interested in electronics,
appliances, smart commercial applications, machinery and advanced equipment. More
details on the exhibition sectors and floor plan are available on the official website.

**Visit Shenzhen First, Then Canton Fair: A Smarter Sourcing Route**

Every October, the Canton Fair attracts a large number of overseas buyers to South
China. With Connexion ShenZhen 2026 taking place from October 13–15, overseas visitors
will have the opportunity to start their sourcing journey in Shenzhen before continuing
to Guangzhou.

This route is especially valuable for buyers who want to source beyond traditional
export categories. At Connexion ShenZhen, international visitors can discover products,
equipment and solutions across hospitality, catering, commercial spaces, food processing,
packaging, health, lifestyle, cleaning, smart hotel solutions, machinery and electronics.
The show offers a scenario-driven sourcing experience that complements the broader
trade coverage of the Canton Fair.

For importers, distributors, agents, hotel groups, restaurant chains, retail operators,
project buyers and cross-border e-commerce businesses, the combined route can help
improve sourcing efficiency, expand supplier options and create more business opportunities
within one trip.

For exhibitors, the October schedule creates a stronger opportunity to meet overseas
buyers who are already travelling to South China for sourcing. By aligning with 
the Canton Fair window, Connexion ShenZhen aims to bring more precise, high-intent
international buyers to the show floor and support exhibitors in building global
business connections.

**Buyer Services Designed for Overseas Visitors**

To make the journey more convenient for international visitors, Connexion ShenZhen
2026 will introduce enhanced support for overseas professional buyers.

As part of Informa’s global exhibition ecosystem, Connexion ShenZhen will also draw
on Informa’s international resources, market influence and cross-border buyer network
to support overseas visitors. By connecting global promotion channels, industry 
communities and buyer outreach resources, the show aims to make it easier for international
buyers to access reliable exhibition information, plan their trip to Shenzhen and
connect with relevant suppliers before and during the event.

An English-language app dedicated to overseas visitors is planned for launch in 
June. The app will provide key exhibition information, sector introductions, event
schedules, venue guidance and visitor service updates, helping buyers understand
the show structure in advance, plan their visit more efficiently and identify the
halls, sectors and activities most relevant to their sourcing needs.

In addition, the organizer will further improve overseas buyer services around visitor
reception, travel coordination, accommodation support and cross-city itinerary connection.
These services are designed to help qualified overseas buyers visit Connexion ShenZhen
more smoothly and continue their journey to Guangzhou for the Canton Fair with greater
convenience.

Through these service upgrades, Connexion ShenZhen aims to create a more buyer-friendly
experience for global visitors, while bringing exhibitors more targeted buyer traffic,
higher-quality business leads and stronger opportunities for international matchmaking.

**China Access Made Easier for Global Buyers**

China continues to improve inbound travel facilitation for international business
visitors. According to the National Immigration Administration of China, as of February
17, 2026, nationals of countries covered by China’s unilateral visa exemption policies
holding ordinary passports may enter China visa-free for business, tourism, visits,
exchange activities or transit, and stay for up to 30 days. For eligible travellers
transiting to a third country or region, China’s 240-hour visa-free transit policy
currently covers citizens of 55 countries and applies at 65 ports across 24 provincial-
level regions, allowing stays of up to 10 days within permitted areas. In Guangdong,
eligible entry points include Guangzhou Baiyun International Airport, Shenzhen Bao’an
International Airport, Shekou Port, Huanggang Port and Luohu Port, supporting flexible
itineraries across Shenzhen, Guangzhou, Hong Kong, Macao and onward destinations.

These measures make Shenzhen an efficient first stop for overseas buyers entering
South China before continuing to the Canton Fair in Guangzhou. Visitors who require
a visa invitation letter can refer to the Visa Invitation Letter Application Guide
on the Connexion ShenZhen Official Website after completing pre-registration. As
requirements may vary by nationality, itinerary and travel document type, visitors
should check the latest official policies before departure.

**One Trip, More Sourcing Opportunities**

Connexion ShenZhen 2026 will offer overseas buyers a unique opportunity to explore
South China’s multi-sector supply resources before attending the Canton Fair. By
combining a large-scale exhibition platform, two themed exhibitions, ten linked 
sectors, enhanced overseas buyer services and improved travel connectivity, the 
show is designed to help global buyers source more efficiently and connect with 
more suppliers in one journey.

From hospitality to catering, from health and lifestyle to machinery and electronics,
from product sourcing to technology applications, Connexion ShenZhen 2026 will bring
together industries, scenarios and business opportunities under one connected platform.

For overseas buyers planning to visit China in October 2026, Shenzhen is more than
a stop before Guangzhou. It is a strategic first stop for discovering new suppliers,
new products and new business potential in the Greater Bay Area.

**Plan your sourcing journey now and meet us in Shenzhen from October 13–15, 2026.**

**About Connexion ShenZhen**

Connexion ShenZhen is a flagship one-stop mega sourcing platform in South China 
organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
The show connects multiple industries including catering, hospitality, furniture,
health, lifestyle, food processing and packaging, cleaning, smart hotel solutions,
machinery, electronics and related supply chains. By integrating exhibitions, forums,
buyer services and business matching, Connexion ShenZhen supports global buyers 
and suppliers in discovering new products, building partnerships and expanding business
opportunities in the Greater Bay Area and beyond.

**About Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.**

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is a leading
exhibition organizer in China and part of Informa’s global exhibition network. Based
in Shanghai, the company operates professional trade exhibitions, conferences, digital
services and integrated marketing platforms across multiple industries, connecting
businesses, markets and opportunities in China and around the world.

Official Website: [www.connexion.cn/en](https://www.connexion.cn/en)

Visitor Registration: [Click here to pre-register for tickets](https://reg.connexion.cn/en/user/register?utm_source=prnewswire&utm_medium=press_release&utm_campaign=csz2026_prereg)

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