# Tandem Studio Takes On Custom Agent Work, Building Front Doors That Speak in the Brand’s Own Voice

- Link: https://www.thailand-business-news.com/pr-news/tandem-studio-takes-on-custom-agent-work-building-front-doors-that-speak-in-the-brands-own-voice
- Published: 2026-10-29T00:31:00+07:00
- Author: MarketersMEDIA Newswire

_Tandem’s newest client offering is a conversational agent trained on the business,
bound by the client’s own guardrails, and owned by the client. Built for brands 
with a distinct voice and no in-house AI team. _

Bentonville, Arkansas, United States, October 28, 2026 — [Tandem Studio](https://www.tandemstudio.ai/),
the AI-native venture studio that opened to the public on September 24, builds software
and systems for clients in sixty-day engagements. Custom conversational agents are
the newest addition to that work. Each one is trained on the client’s business, 
answers in the founder’s voice, stays inside guardrails the client sets, and belongs
to the client when the engagement ends. Two are open for anyone to talk to, Legendary
Stakes and Tandem Studio’s own site, with others going live in November._ _

![](https://storage.googleapis.com/mmstudio-images/gallery/wcT5fPN53DUGIXdznE2T0VHHFzg1/
89207431-1793208707-1.jpg)

Most website chat makes the visitor do the work. A menu of buttons, a decision tree,
a prompt box with no hint of what to type. People would rather ask a question in
their own words and get an answer from someone who knows the business. That exchange
is often the first conversation a prospect ever has with a brand, and a generic 
chatbot spends it sounding like every other chatbot on the internet.

Enterprises can build this in-house, with engineers and brand people assigned to
it full time. Most organizations can’t, and have been choosing between an off-the-
shelf widget that sounds like nothing in particular and no front door at all. Tandem
builds for the second group: companies where the expertise is deep, the voice is
specific, and nobody on staff has the bandwidth to build an agent that does either
one justice.

“Building an agent is easier now than it has ever been. Getting it to sound like
the person who built the business is the work,” said Jonathan Sasse, a Tandem co-
founder who leads product and strategy. “We sit with the founders, ask the questions
their customers ask, and learn how they answer. The bar is whether the founders 
hear it and say that’s how I would have said it.”

[Legendary Stakes](http://www.legendarystakes.com) tracks all horses in western 
performance events including barrel racing, cutting, and roping, along with the 
earnings and competition records for both horses and the people connected to them.
That record had never before been gathered in one place, at full scale, and made
accessible to horse owners, breeders, and competitors of the sport. Tandem rebuilt
the site this year, and the agent now opens with the statement the company was founded
on: tell me about your horse. A visitor can talk about a stallion or mare the way
they would at a show and get back what that horse and its offspring have actually
earned. The voice is for horse people, written by horse people.

“A horseman can land on our site, tell the agent about their stallion or competing
offspring, and see what that horse has earned and how they can now earn more than
ever. It talks like someone who’s been around these events. Nothing like it has 
ever existed before,” said Shane Plummer, founder of Legendary Stakes.

[ronin.ink](http://www.ronin.ink) is an agency of seasoned leaders used to working
together across product, messaging, development, go-to-market, and sales, delivering
both strategy and the ready-made teams to execute in real time. Its agent goes live
at ronin.ink in November. Founder Aric Marshall, formerly head of audio products
at Apple, holds a high bar for when technology is allowed to speak for his brand,
and worked through a detailed interview process with Tandem before the agent said
a word to anyone.

“At ronin.ink we know AI. We’re often the ones people call to create systems that
actually deliver on the promise. But that means we also know there’s no AI that 
replaces a chat with a ronin. Tandem Studio’s site agent for ronin.ink was built
with the two teams in lockstep, for an interaction deeply rooted in our company,
our capabilities, and the needs of our customers. It’s the only AI we’d trust to
answer the door,” said Marshall.

Each agent is built on Knowledge Blocks, a structured record of what the company
offers, who it serves, how it talks, and what its customers ask. The guardrails 
come from that same record. The agent answers from what the company actually sells,
says so plainly when a question falls outside it, and doesn’t invent something to
fill the gap. The client owns the Knowledge Blocks and the agent, and both keep 
working after the engagement ends.

Tandem is taking on custom agent work now, priced the way the studio prices everything
else, attainable for brands that don’t have the resources to build on their own.

The fastest way to judge any of this is to talk to one. The agent at tandemstudio.
ai works through what a founder is building and sends them off with a real next 
step, whether or not it involves the team at Tandem.

The first jump is with us. Every jump after that is yours.

A Tandem Agent can be built and ready to implement for your brand in a few short
weeks. Start at tandemstudio.ai or send a request to jump@tandemstudio.ai.

**About Tandem Studio**

Tandem Studio is an AI-native venture studio in Bentonville, Arkansas, owned and
run by five senior operators across product strategy, engineering, design, content,
and growth. No junior staff, no account managers. Alongside client work, the studio
designs and builds its own software, including Cherry, a screenwriting application
now open to a first group of writers at cherrydraft.com. More products are in development.
Learn more at [tandemstudio.ai](http://tandemstudio.ai).

**About the founders**

Jonathan Sasse led technology at Rio, iriver, and Slacker Radio, where he was a 
founding executive, and most recently served as CEO of a software development firm.
Scott Davis ran seller-side engineering at StockX and began his career building 
secure communications systems at the U.S. Department of Defense. Cade Collister 
was Chief Experience Officer at Acumen Brands, the company behind Country Outfitter,
co-founded Scout Retail Ventures, and has led product and design engagements for
Walmart and Microsoft.

Contact Info: 
Name: Gary BirdEmail: [Send Email](https://send.releasecontact.com/89207431)
Organization: Tandem StudioWebsite: [https://www.tandemstudio.ai/](https://www.tandemstudio.ai/)

Release ID: 89207431

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**Source** : [Tandem Studio Takes On Custom Agent Work, Building Front Doors That Speak in the Brand’s Own Voice](https://news.marketersmedia.com/tandem-studio-takes-on-custom-agent-work-building-front-doors-that-speak-in-the-brands-own-voice/89207431?rand=206000)

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