# Temu Triples Brand Coverage in Proactive IP Enforcement Push

- Link: https://www.thailand-business-news.com/pr-news/temu-triples-brand-coverage-in-proactive-ip-enforcement-push
- Published: 2026-07-13T20:15:00+07:00
- Author: PR Newswire

_Temu’s annual report on intellectual property enforcement sets out expanded protections
across seller onboarding and live listings, with proactive monitoring covering more
than 15,000 brands_

BOSTON, July 13, 2026 /PRNewswire/ — Temu expanded its intellectual property (IP)
protection over the past year, tripling the number of brands it proactively monitors
to more than 15,000. The ratio of proactive removals to reactive takedowns for potentially
infringing listings increased to 331:1, up from approximately 200:1 a year earlier,
according to its 2026 Intellectual Property Protection Report.

[⌊Credit@Temu⌉⌊Credit@Temu⌉[
Credit@Temu

The annual report, which covers the period June 2025 through May 2026, details how
Temu enforces its platform rules governing IP rights and the results it has achieved.

Key figures from the report:

 ◦ Temu’s proactive monitoring database covers more than 15,000 brands, up from 
   more than 5,000 a year earlier.
 ◦ Proactive removals of potentially infringing listings outnumbered reactive takedowns
   by a ratio of 331 to 1, up from approximately 200 to 1 the previous year.
 ◦ Temu’s detection database holds more than 47 million images and 9.5 million keywords,
   a more than ninefold increase in image coverage over the year.
 ◦ It takes less than 24 hours on average to resolve IP complaints.
 ◦ Temu engaged with more than 130 industry associations in the period, nearly double
   the year before.

Temu proactively screens for and takes down infringing listings using a combination
of its proprietary screening technology and a team of human expert reviewers. Early
detection reduces the enforcement burden on brands, particularly smaller businesses
without dedicated IP teams.

"We work to protect intellectual property before it becomes a problem for a rights
holder," said a Temu spokesperson. "The report reflects our priorities of finding
and removing potentially infringing listings proactively, resolving reported ones
quickly and working directly with brands so the system keeps improving."

**Screening at every stageTemu vets sellers before they can join and list on the
platform. Over the past year, more than 40% of new applicants were rejected at onboarding
for failing verification checks. Temu terminated more than 16,000 stores over the
period for repeated IP violations.

Every listing is screened against a detection database of more than 47 million images
and 9.5 million keywords before it goes live and continues to be monitored after
listing.

Temu has also rolled out a consumer awareness feature across all operating markets.
Searches for terms like "fake," "dupe" and "counterfeit" return no results and show
a message about the risks of counterfeits instead. The feature blocks more than 
80,000 such searches each day.

**Working with brands and businessesThrough the Brand Guardian Initiative (BGI),
launched in April 2024, brands work with Temu to embed their trademarks and other
IP rights into the platform’s monitoring systems, so infringements are caught sooner.
The initiative works directly with more than 3,000 brands, including about 500 small
and medium-sized enterprises. Participating brands get one-on-one support and regular
enforcement data whether or not they sell on Temu. Temu also offers IP compliance
courses through its Seller Education Center.

**Deeper collaboration with the IP communityOver the past year, Temu engaged with
more than 130 IP associations, nearly double the year before. In April 2026 it joined
the International Anti-Counterfeiting Coalition, building on its role in the coalition’s
Marketplace Advisory Council. It also works with international and national IP groups
including the International Trademark Association and France’s Union des Fabricants.

"Strong intellectual property protection is essential for a healthy marketplace,"
the Temu spokesperson said. "Our work protects legitimate brand owners and helps
consumers buy with confidence and builds trust in our marketplace. We will continue
to invest in the people, tools and partnerships that make that protection stronger."

Read the full [2026 Intellectual Property Protection Report](https://www.temu.com/intellectual-property-overview.html?_x_sessn_id=5nmug5c53r&refer_page_name=intellectual-property-complaint&refer_page_id=16451_1783494978880_3yxl54zru6&refer_page_sn=16451).

**About TemuTemu is a global e-commerce platform connecting consumers with millions
of manufacturers, brands and business partners. Operating in more than 90 markets
worldwide, Temu is committed to providing affordable, high-quality products that
enable customers to live better lives.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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