# Thai Enterprises Face 18.9% Delivery Cost Surge as APAC Supply Chains Shift to AI and Reliability

- Link: https://www.thailand-business-news.com/pr-news/thai-enterprises-face-18-9-delivery-cost-surge-as-apac-supply-chains-shift-to-ai-and-reliability
- Published: 2026-06-07T14:52:00+07:00
- Author: PR Newswire

BANGKOK, June 7, 2026 /PRNewswire/ — Thailand’s retail and logistics sectors are
urgently overhauling supply chains following a major report revealing an 18.9% surge
in delivery costs and a two-to-one consumer preference for predictability over speed.
Released at Bangkok’s Last Mile Leaders Asia Summit, FarEye’s _APAC Report 2026_
highlights Thailand’s growing footprint in regional logistics transformation, with
local firms making up 11% of the study.

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The findings signal a critical turning point for businesses battling compressed 
margins. To maintain competitiveness, Thai and APAC enterprises are aggressively
pivoting operations. The report found that 48% of surveyed organizations plan to
mitigate costs by increasing reliance on outsourced delivery providers. Furthermore,
traditional logistical workflows are rapidly giving way to automation, with an overwhelming
98.3% of respondents now placing full trust in AI-enabled decision-making for routing
and fleet management.

"Cost and speed are the main ballgame in retail logistics. The companies that win
at the last mile in the next five years will be the ones deeply invested in AI-driven
technology solutions, that is where the winners will be," said Mogana Dass Letchumanan,
Senior Manager Warehouse & Distribution, MR DIY, reflecting on the report’s findings
at Last Mile Leaders Asia in Bangkok.

The summit brought together Thailand’s market heavyweights including Thailand Post,
BJC Big C, CPALL, Gosoft, Electrolux Thailand, CEVA Logistics, Jagota, SMDP, Thai
Optical Group, Asia Pacific Postal Union, and Aje Group to align on cross-border
supply chain strategies.

The event also hosted the EDGE Impact Awards to honor regional pioneers driving 
operational excellence. Winners included FAST Logistics and Hawk Logistics for Emerging
Disruptor of the Year; Pos Malaysia and Universal Robina Corporation for Logistics
Transformation Pioneer; AC Logistics as Cost Optimisation Champion; JB Hi-Fi Group
for AI-Powered Delivery Transformation Leader; and Abenson and QuadX for Last Mile
Network Excellence.

"The organizations that will lead the next phase of logistics are those building
orchestrated delivery networks capable of making smarter decisions in real time,"
noted FarEye CEO Kushal Nahata.

Connect with Last Mile Leaders ([https://lastmileleaders.com/](https://lastmileleaders.com/))
and explore FarEye ([https://fareye.com/](https://fareye.com/)) to master your delivery
operations.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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