# The "Cool Hainan" Global Campaign Generates Buzz and Attracts International Travelers

- Link: https://www.thailand-business-news.com/pr-news/the-cool-hainan-global-campaign-generates-buzz-and-attracts-international-travelers
- Published: 2026-08-27T23:45:00+07:00
- Author: Media OutReach

HAIKOU, CHINA – [Media OutReach Newswire](https://www.media-outreach.com/) – 28 
August 2026 – Since the beginning of this year, an international social media promotion
campaign themed “China’s Free Trade Port, World-Class Resort Island: Welcome to 
Cool Hainan” has brought China’s Hainan Free Trade Port into the view of global 
travelers, attracting more international tourists to visit this tropical island.

![A Vibrant Free Trade Port, A Charming Hainan Island.](https://release.media-outreach.
com/release.php/Images/802034/1-4-.png#image-802034)

 _A Vibrant Free Trade Port, A Charming Hainan Island.

 
 This international communication project was planned and implemented by the Department
of Tourism, Culture, Radio, Television and Sports of Hainan Province. Through social
media platforms, 56 travel-themed pieces of content were published for global audiences,
with total exposures exceeding 16 million. The campaign spanned major inbound tourist
source markets for Hainan—including Russian-speaking regions, Southeast Asia, Europe,
and North America—distributed via multilingual accounts in Russian, Thai, Indonesian,
French, Spanish, and Portuguese, ultimately reaching an audience of over 52 million
followers.

 Breaking from traditional promotional models, the campaign released seven themed
series of Hainan tourism content featuring practical travel guides and immersive
on-site scenarios, showcasing international branding labels such as “Cool Hainan”,“
Top Ten Hainan Tourism Icons”, and “Cool Island”. Starting with high-end luxury 
getaways on the Sunshine Coast in January, themes shifted monthly: February showcased
Hainan’s distinct Li and Miao ethnic Spring Festival customs; March focused on trendy
surfing experiences and Wenchang aerospace study tours; April highlighted water 
sports and wellness tourism; May featured archaeological study tours and rainforest
adventures; June promoted rainforest self-driving tours and ethnic minority villages;
and July rolled out “Ten Signature Marine Tourism Routes”, with a single post achieving
over 2.6 million impressions.

 This content not only showcases diverse landscapes and experiences such as bays,
rainforests, folk customs, health and wellness, and sports, but also highlights 
practical travel information including visa-free policies for 86 countries, temporary
permits for foreign driver’s licenses, shopping, and duty-free/departure tax refund
policies for off-island travel, seamlessly integrating the island’s natural scenery,
local intangible cultural heritage, and modern tourism consumption business formats.

 Global social media users have shown a strong interest in traveling to Hainan. 
Many have left comments asking about specific details such as visa-free policies,
dining, accommodation, sightseeing, and self-driving trips, and several users said
they have added Hainan to their future travel bucket lists.

 Hainan hopes to leverage this themed social media campaign to build an international
image as a “World-Class Resort Island”, enhance its appeal as an inbound tourism
destination, and support Hainan’s development into an international tourism and 
consumption center. According to an official from the Department of Tourism, Culture,
Radio, Television and Sports of Hainan Province, Hainan possesses tropical coastal
tourism resources that are unique in China. Capitalizing on the policy dividends
and openness advantages of the Free Trade Port, Hainan will continue to optimize
its tourism service offerings for international visitors and foster a tourism consumption
environment that meets international standards.

Hashtag: #CoolHainan

The issuer is solely responsible for the content of this announcement.

![](//track.media-outreach.com/index.php/WebView/483548/36955)

**Source** : [The "Cool Hainan" Global Campaign Generates Buzz and Attracts International Travelers](https://www.media-outreach.com/news/china/2026/08/28/483548/?rand=186006)

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