# The Gift Empire Broadens Regional Reach with Vietnam Office and Packaging Empire Launch

- Link: https://www.thailand-business-news.com/pr-news/the-gift-empire-broadens-regional-reach-with-vietnam-office-and-packaging-empire-launch
- Published: 2026-08-27T09:05:00+07:00
- Author: Media OutReach

SINGAPORE – [Media OutReach Newswire](https://www.media-outreach.com/) – 27 August
2026 – Corporate buyers in Singapore are increasingly asking for gifting and packaging
to come from the same supplier, and for that supplier to hold sourcing presence 
in the region rather than in a single procurement market. The Gift Empire Pte Ltd,
a Singapore supplier of promotional gifts and customised corporate gifts, has responded
to both within the same quarter, opening a Vietnam office supported by a local platform
at giftempire.com.vn and launching Packaging Empire as a dedicated division for 
customised packaging solutions. Singapore remains the company’s primary market and
the base from which it serves corporate gifting accounts across Singapore, Malaysia,
and Vietnam.

 Packaging Empire was established in response to demand from businesses seeking 
one partner for both requirements. The Gift Empire has supplied [customised corporate gifts](https://giftempire.com.sg/)
and promotional gifts since 1999 to organisations including Amazon, Citibank, Maybank,
Shopee, and Microsoft, and receives orders through GeBIZ, Ariba, and Coupa, the 
procurement systems used by Singapore government agencies and large corporate buyers.
Accounts of that size have traditionally run separate vendors for promotional gifts
and presentation packaging, which adds cost and complicates delivery schedules when
both elements are tied to the same campaign date.

 The division produces gift boxes, mailer boxes, retail packaging, product sleeves,
and event packaging, covering product launches, corporate events, gift-with-purchase
campaigns, festive gifting, roadshows, retail applications, and brand activations.
Demand for everyday corporate gift items such as [custom canvas tote bags](https://giftempire.com.sg/product-category/bags-pouches/)
and [custom water bottles in Singapore](https://giftempire.com.sg/product-category/drinkware-gifts/)
has grown alongside the shift, and these are frequently ordered with matching boxes
or sleeves timed to the same launch. Clients ordering both now work to a single 
production timeline under one supplier.

 For buyers, consolidating the two functions changes how a project is run. A client
briefs one team and works to a single production timeline, so the gift item and 
the packaging it ships in are scheduled against the same delivery date instead of
being tracked as two jobs. Colour matching and print finishing are handled within
one production process, which keeps branding consistent between the item and the
box it arrives in. Quality control covers both components at the same stage, and
any delay sits with a single point of accountability. Volumes across gifts and packaging
can be quoted together instead of being priced by two vendors working to separate
minimum order quantities. For procurement teams, a single supplier also means one
vendor record to maintain and one invoice per campaign, which is a practical consideration
for government agencies and large corporations buying through GeBIZ, Ariba, or Coupa.

 The Vietnam operation serves a dual function. Alongside supplying Vietnamese businesses
through its local platform, the office gives The Gift Empire direct presence in 
one of the region’s largest manufacturing bases, where a significant share of the
product it already sources is made. Vietnam’s electronics sector contributed over
35 per cent of the country’s total exports in 2025, reaching a record US$165 billion,
[according to Vietnam Briefing](https://www.vietnam-briefing.com/news/vietnams-electronics-industry-guide-emerging-opportunties.html).
Working on the ground allows closer collaboration with manufacturing partners and
tighter oversight of production and quality control. The company expects this to
shorten lead times for its Singapore and Malaysia clients and reduce its exposure
to disruption in any single supply market.

 Vincent Lau, Sales Manager at The Gift Empire, said the changes came out of client
requests and not a shift in the company’s focus.

 “Most of our work is still corporate gifting for clients here in Singapore, and
that has not changed. What has changed is that more of them want one team handling
the gifting and the packaging instead of coordinating two suppliers against the 
same deadline, because when the packaging runs late, the whole campaign moves with
it. Vietnam happened at the same time for a practical reason, which is that a lot
of the manufacturing we already source from is there, and being on the ground changes
how quickly we can sort things out.” – Vincent Lau, Sales Manager, The Gift Empire
Pte Ltd

 The two developments give The Gift Empire a broader service range and a wider sourcing
base within the same quarter, with Singapore continuing as the primary market for
its corporate gifting and packaging work. The direction Lau has set out for the 
company is to operate as a single-source provider for corporate gifting and packaging
across Southeast Asia, where a client in any of its markets briefs one team and 
works to one production timeline supported by a regional sourcing network.

Hashtag: #TheGiftEmpire

[https://giftempire.com.sg/](https://giftempire.com.sg/)

The issuer is solely responsible for the content of this announcement.

#### About The Gift Empire

Founded in 1999, The Gift Empire Pte Ltd is a Singapore-based one-stop provider 
of customised corporate gifts, promotional gifts, and branded packaging. With more
than 25 years of industry experience, the company supplies SMEs, multinational corporations,
government agencies, educational institutions, banks, hotels, and event agencies,
and is registered on GeBIZ, Ariba, and Coupa. Its services span sourcing, design,
quality control, logistics, and fulfilment, with a catalogue of over 400 branded
products available with custom logo application. The Gift Empire operates in Singapore,
Malaysia, and Vietnam, and its packaging division, Packaging Empire, delivers bespoke
packaging for corporate and retail applications.

![](//track.media-outreach.com/index.php/WebView/483002/36955)

**Source** : [The Gift Empire Broadens Regional Reach with Vietnam Office and Packaging Empire Launch](https://www.media-outreach.com/news/singapore/2026/08/27/483002/?rand=186006)

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