— The 2026 EXEED International User Summit wrapped up on October 23. Running from Brand Launch Day on October 18 through Track Experience Day on October 19, the event—held under the theme “The Pulse Lives On”—drew 120 user representatives from 26 countries and regions, including the UK and Australia, who took part in the full program. During the summit, the brand gathered user feedback in parallel through questionnaires and its global social media platforms: nearly 500 questionnaire responses came in across the 26 markets, along with 672 online comments on the platforms. This feedback has been channeled into the brand’s “validate–respond–iterate” loop and will inform the next phase of product development.
From Design Workshop to Track Experience: On-Site Feedback and Survey Data Reinforce Each Other
Brand Launch Day on October 18 centered on the Future Luxury design language, whose philosophy the team explored in greater depth. The ES GT, EX9, EX8, EX7 and MPV Concept shared the stage. Responses to that day’s questionnaires showed that the exterior and interior styling shaped by this design language drew largely positive feedback. After the launch event, the design team sat down with users at a design workshop, where the conversation ranged from styling preferences across different markets to how users use space in their cars every day. Such feedback is hard to boil down to a single metric, yet it determines whether a model will be accepted in different markets.
During the model showcase, users gathered around the ES GT and ET 2027—examining details up close, running their hands over the surfaces, and exchanging views face to face. 70.7% of users found the ES GT highly distinctive in design. Its low-slung body and rearward-stretching roofline form a complete shooting-brake silhouette, with the side volume tapering from the rear wheels toward the front, while its flowing, elegant side lines and upscale exterior finish resonated most with users. For the ET 2027, 75% of users endorsed its positioning as a luxury technology SUV. The broad front fascia and full-width LED headlights create a clean, poised front end, while the 30-inch integrated screen and comfort-oriented cabin layout reinforce its high-tech appeal—both drawing considerable praise. Every point users raised—whether a request to keep or to change something—could be incorporated into future products.
On Track Experience Day, October 19, the ET 2027, RX 2027 and RX MY took to a professional track for the first time. On the long straight, the powerful ET 2027 won widespread praise for its straight-line acceleration; in the heavy-braking zone after a series of corners, the RX 2027 maintained body composure thanks to the combined effect of its intelligent AWD and CDC electromagnetic dampers, with 95% of users praising its linear braking response and stability under emergency braking.
Every Piece of Feedback Flows into the Next Product
Beyond the questionnaires, the research also surfaced areas for improvement: 44.8% of respondents suggested refining certain design features, with feedback focused on making the front grille less similar to competitors’ designs; interior materials, storage space and rear-end distinctiveness, along with linear braking and body-roll control, were among the most frequently raised points. These comments will be added to the development list as items pending validation.
Vehicles are put to the test on the track and in real-world conditions; users evaluate them firsthand, and their assessments feed into tuning and design. Brake feel, cornering roll, ease of everyday parking—these subjective impressions and engineering data complement each other, together shaping the input for the next round of validation. The relevant feedback will inform the next round of validation for future versions of the RX 2027 and ET 2027; meanwhile, the SIVP (Super Intelligent Valet Parking), also showcased at the summit, demonstrated smooth, stable movement along a set trajectory in tight parking spaces. Road testing and data collection are continuing in the UAE, where targets for improving parking precision and efficiency have also been set.
With the 2026 EXEED International User Summit now concluded, 550,000 users worldwide are becoming co-creators in taking Future Luxury from design concept to production vehicle. Whether avant-garde design and cutting-edge technology truly land is ultimately judged by users in daily use. “The Pulse Lives On” is the theme of this summit—and a promise EXEED makes about its relationship with users. As nearly 1,200 pieces of feedback are incorporated into product development, every iteration in design, performance and technology will be measured against user expectations. For EXEED and its global users, the summit’s close marks not an end but the start of the next round of co-creation.
Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: https://www.exeedinternational.com/global/
Release ID: 89208556
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