# The World Brands Foundation (TWBF) Celebrates Brand Excellence at The BrandLaureate Awards 2026 and Introduces The BrandLaureate Accreditation Council (TBAC)

- Link: https://www.thailand-business-news.com/pr-news/the-world-brands-foundation-twbf-celebrates-brand-excellence-at-the-brandlaureate-awards-2026-and-introduces-the-brandlaureate-accreditation-council-tbac
- Published: 2026-10-23T20:38:00+07:00
- Author: PR Newswire

**_THE COURAGE TO CHALLENGE; _**

**_BIGGER IN VISION. STRONGER IN CHARACTER. GREATER IN IMPACT._**

KUALA LUMPUR, Malaysia, Oct. 23, 2026 /PRNewswire/ — In a world where change is 
constant and the courage to challenge the ordinary has never been more important,**
The World Brands Foundation (TWBF)** proudly hosts **The BrandLaureate BestBrands
Awards 2026** and **The BrandLaureate SMEs BestBrands Awards 2026**, celebrating
exceptional brands and leaders whose courage, conviction and determination have 
transformed aspirations into achievements. Behind every remarkable brand lies a 
story of perseverance; and behind every great leader, the courage to choose purpose
over uncertainty and possibility over limitation. These Awards honour not just what
they have achieved, but the challenges they have overcome and the inspiration they
leave for others to follow.

 [⌊THE COURAGE TO CHALLENGE;  BIGGER IN VISION. STRONGER IN CHARACTER. GREATER IN IMPACT.⌉](https://mmx.prnasia.com/media/MS2019619/20261023083624EDT_image_1.jpg?id=OA3036505&p=medium600)

THE COURAGE TO CHALLENGE; BIGGER IN VISION. STRONGER IN CHARACTER. GREATER IN IMPACT.

More than a celebration of branding excellence, **The BrandLaureate** recognises
the power of visionary leadership and purposeful enterprise in shaping a better 
future. Across multinational corporations (MNCs), publicly listed companies (PLCs),
government-linked companies (GLCs) and small and medium enterprises (SMEs), lasting
success demands the vision to see beyond the ordinary, the resilience to navigate
uncertainty and the determination to pursue lasting eminence. The brands that truly
leave their mark are not those that simply follow change, but those that dare to
create it, earn trust and inspire others through their achievements.

Guided by the theme **"****_The Courage to Challenge: Challenge Convention. Challenge
Complacency. Challenge Cognition. Challenge Commitment. Challenge Culture_****,"****
The BrandLaureate BestBrands Awards 2026** celebrates pioneering brands and leaders
who dare to question established norms, transcend limitations and turn bold aspirations
into meaningful change. Through innovation, strategic vision and sound governance,
they demonstrate that progress begins when someone dares to imagine something better
and possesses the determination to make it a reality. Their journeys remind us that
the future belongs to those who have the courage to lead change rather than wait
for it to happen.

**The BrandLaureate SMEs BestBrands Awards 2026,** anchored by the theme **"****
_Bigger in Vision. Stronger in Character. Greater in Impact_****,"** honours Malaysia’s
SMEs as vital contributors to the nation’s economic growth and entrepreneurial spirit.
According to the Department of Statistics Malaysia, micro, small and medium enterprises(
MSMEs) contributed 39.7% to Malaysia’s gross domestic product (GDP) in 2025. Beyond
these figures are stories of entrepreneurs who dared to begin, persevered through
uncertainty and pursued their dreams against the odds. Their journeys remind us 
that greatness is not measured by the size of a business, it is benchmarked by the
strength of its vision, the integrity of its character and the courage to keep moving
forward. Every enduring brand was once a dream waiting to be realised.

Through these Awards, TWBF reaffirms its commitment to recognising branding excellence,
inspiring purposeful leadership and nurturing the next generation of business forerunners.
Beyond celebrating those who have achieved greatness, the Awards seek to inspire
others to embrace challenges, pursue their aspirations and create meaningful impact.
Ultimately, their greatest legacy lies not just in the achievements celebrated today,
but in the possibilities they awaken for tomorrow. **For every great leader was 
once a dreamer; every distinguished brand began with a belief, and every lasting
legacy started with the courage to take the first step. May their journeys inspire
others to dare, persevere and lead with purpose; because the leaders who shape tomorrow
are those who have the courage to begin today.**

**_"Every great achievement begins with the courage to take the first step, the 
confidence to believe in what is possible and the conviction to persevere when the
journey becomes difficult. These are the qualities that define extraordinary brands
and visionary leaders, and also those who dare to dream of a better tomorrow. True
leadership is not simply about reaching the summit, but forging new paths, inspiring
others to follow and leaving a legacy that outlives oneself. As we honour those 
who have shaped industries and transformed possibilities, may their journeys remind
us that the greatest legacy lies not only in what we achieve, but in the lives we
inspire and the future we help shape."_**

**said The Honorable President Emeritus Prof. Dr. KKJohan, World President of The
World Brands Foundation. **

**The BrandLaureate BestBrands Awards Gala 2026** also marked the official launch
of **The BrandLaureate Accreditation Council (TBAC)** and its **International Brand
Excellence Standard (IBES)**, representing a significant milestone in advancing 
brand excellence. Established under TWBF, TBAC introduces a framework designed to
help brands strengthen their credibility and demonstrate excellence through evidence-
based practices, responsible systems, customer experience, governance and market
strength. Guided by the principle that trust must be demonstrated through action,
TBAC | IBES aims to establish a meaningful benchmark for brands to build stakeholder
confidence, uphold accountability and pursue sustainable growth in an increasingly
competitive global landscape.

**The World Brands Foundation Honorary Emeritus **honours distinguished individuals
who have rendered exemplary leadership, dedicated service and invaluable contributions
to TWBF. The recognition acknowledges their enduring commitment to strengthening
the Foundation’s standing, advancing its mission and championing brand excellence.
This year’s honourees include **YABhg Tun Dato’ Seri Md Raus bin Sharif****, **_14th
Chief Justice of Malaysia_, conferred as **_Patron Emeritus_****;**** Dr. Chew Bee
Peng,**_ Chancellor of The BrandLaureate,_ conferred as **_Chancellor Emeritus_****;****
YBhg Tan Sri Datuk Dzulkifli bin Ahmad, **_President of Anti-Money Laundering and
Anti-Corruption Academy,_ conferred as **_Chairman Emeritus_****;** and **Ky. Col.
Prof. Dr. Edward Roy Krishnan, **_Founder & Directeur General of European International
University (EIU) – Paris,_ conferred as **_Advisor Emeritus_**, each recognised 
for their distinguished service and lasting contributions to The World Brands Foundation.

**The BrandLaureate Brand ICON Leadership Award 2026** celebrates distinguished 
leaders, visionaries and changemakers whose exceptional leadership, innovation and
achievements have made a meaningful impact on their industries and communities. 
This year’s recipients include **Marcus Luer, **_Group Founder & Chief Executive
Officer of __Total Sports Asia Sdn Bhd_;** Prof. Dr. Fredrick Otieno Aoko, Esq, **
_International Attorney at the Law Chambers of Dr.Otieno F Advocates & Full Professor
of Law at European International University_; **YBhg Dato’ Amarjit Singh Gill, **
_President of the Malaysian National Cycling Federation (MNCF) & President of the
Asian Cycling Confederation (ACC)_; **Prof. (Hon.) Dr. Shekinaih Siew Sin Yap, PD,
Ph.D., D.Litt. (h.c.), **_Founder & Managing Partner of CE Global Network International
Pte.Ltd_;** Dr. J Aaron K David, Ph.D., **_Co-founder & Partner of CE Global Network
International Pte.Ltd_; and **Khairul Azman Mohamed, **_Former Malaysian footballer(
Goalkeeper)_; respectively honoured for their visionary leadership, outstanding 
contributions and enduring influence in their respective fields.

**The BrandLaureate BrandLeadership Award 2026** pays tribute to exceptional individuals
whose bold vision, strategic acumen and ability to inspire have driven meaningful
change and set new benchmarks in their respective fields. This year’s recipients,**
Eugene 尹景順 (Wen Keng Soon), **_Champion of Midlife, Sing & Shine! 4_;** Taanusiya
Chetty, **_Miss World Asia 2026_;** Madam Lai Lee Ching, **_Strategic Advisory for
Digital Trust & Outreach of Vigilant Asia_; **Shahizam Ibrahim, **_Founder & Managing
Director of E-Transact Technology Sdn Bhd_; **Dr. Paul Charles, **_Founder of The
Resilient Learning Foundation, Resilient Learning Masterclass HUB & Founder and 
Executive Director of Resilience Coaching International_; and **Soon Lai Wai, **
_Contemporary & Modern Artist_; were celebrated for their remarkable accomplishments,
transformative influence and unwavering pursuit of progress, embodying the spirit
of leadership that empowers people, shapes industries and paves the way for future
generations.

**The BrandLaureate BestBrands Awards 2026 **also celebrated three distinguished
International Brand Personalities: **Lynton Harris (USA), Marcus Luer (Germany) **
and **Alain Robert (France)**, who were each praised for their remarkable achievements
in their respective fields. **Harris**, _Chairman and Global Creative Director of_**
_Sudden Impact! Entertainment Company_**, is renowned for creating immersive live
entertainment experiences including **Nights of Fright**, the popular Halloween 
attraction at Sunway Lagoon. **Luer**, _Founder and Group CEO of _**_Total Sports
Asia Sdn Bhd (TSA)_**, is a prominent figure in global sports marketing, media rights
and commercial partnerships. **Robert**, famously known as the **_French Spider-
Man_**, has gained international recognition for his daring skyscraper climbs and
extraordinary feats of endurance. Together, these personalities embody the creativity,
entrepreneurial vision and courage that inspires the mass to challenge boundaries
and defy conventions.

A special segment featuring **TVBI, TVB Midlife, Sing & Shine! 4 **and **Eugene (
Wen Keng Soon)** brought the influence of Chinese-language entertainment to the 
spotlight at The BrandLaureate BestBrands Awards Gala 2026. As TVB’s international
business platform, **TVBI **plays a key role in bringing TVB’s content to global
audiences through international distribution, streaming and entertainment initiatives.
Featuring **TVB Midlife, Sing & Shine! 4**, a popular singing competition that celebrates
vocal talent and the timeless appeal of Chinese-language music, the segment highlighted
the power of entertainment to transcend borders, connect generations and foster 
cultural appreciation. Together with **Eugene**, the segment showcased the continued
evolution of Chinese-language entertainment and its ability to captivate audiences
through compelling performances, fresh voices and dynamic storytelling.

**The BrandLaureate BestBrands Awards 2026** recognises organisations that have 
built strong and trusted brands through excellence, sustained business growth  and
industry leadership. This year’s recipients include **Petronas Sepang International
Circuit (SIC), Brickfields Asia College Sdn Bhd (BAC), MyANGKASA Amanah Berhad (
MAAB), Sarawak Media Group Sdn Bhd (SMG), Universiti Tenaga Nasional (UNITEN), Yeo
Hiap Seng (Malaysia) Berhad (Yeo’s), Lam Soon Edible Oils Sdn Bhd (Naturel, Knife**
and **Antabax), Empire Manufacturing Sdn Bhd, Magna Prima Berhad, SanDisk Storage
Malaysia Sdn Bhd, Griffin Protection Integrated Security Pte Ltd (GPIS), Golden 
Destinations Group Berhad (The Signature Tours by Golden Destinations Group Berhad),**
and** Total Sports Asia Sdn Bhd (TSA); **recognised for their commitment to brand
excellence, innovation and delivering outstanding value within their respective 
industries.

**The BrandLaureate SMEs BestBrands Awards 2026** praises SMEs that demonstrate 
entrepreneurial spirit, resilience and a commitment to building distinctive and 
trusted brands. This year’s recipients include **Q-dees Worldwide Edusystems (M)
Sdn Bhd, Rock Maestro Sdn Bhd, E-Transact Technology Sdn Bhd (**[**Eticketing.my**](http://eticketing.my/)**),**
and **Listen Up Sdn Bhd (OatLife);** each honoured for their business achievements,
innovative approach and determination to drive growth, strengthen their market presence
and create lasting impact.

The Awards reflect The BrandLaureate’s commitment to celebrating brands of all sizes,
from established industry leaders to ambitious SMEs, that exemplify excellence, 
innovation and resilience. These recognitions honours organisations that build trusted
brands, embrace new opportunities and deliver meaningful value within their respective
industries, recognising their contributions to business growth, economic progress
and a stronger, more dynamic and sustainable business landscape. Organisations interested
in participating are invited to submit their nominations via email at **[info@thebrandlaureate.com](https://www.thailand-business-news.com/pr-news/info@thebrandlaureate.com)**
or contact **+603-77100348.**

For latest news on The BrandLaureate Awards, visit [www.thebrandlaureate.com](http://www.thebrandlaureate.com)
or our social media – [Instagram](http://instagram.com/thebrandlaureateofficial)
| [Facebook](http://facebook.com/thebrandlaureate) | [YouTube](https://www.youtube.com/c/TheBrandlaureate)
| [LinkedIn](http://linkedin.com/company/the-brandlaureate) | [TikTok](https://www.thailand-business-news.com/pr-news/tiktok.com/@thebrandlaureateofficialwww.thebrandlaureate.com)
| [Spotify](http://tinyurl.com/TheBrandLaureatePodcast) | [Whatsapp Channel](https://whatsapp.com/channel/0029VaK49Jo7DAWxMMPgTB0R)
for updates and all of the evening’s major highlight moments.

If you have a successful story to tell or wish to explore opportunities with us,
please connect with us at **[pr@thebrandlaureate.com](https://www.thailand-business-news.com/pr-news/pr@thebrandlaureate.com).**

**Website: [www.thebrandlaureate.com](https://www.thebrandlaureate.com)**

**About The World Brands Foundation (TWBF) **

**The World Brands Foundation **(formerly known as the Asia Pacific Brands Foundation)
is a **non-profit branding foundation **dedicated to promoting the importance of
branding on a global scale. Established in 2005, the Foundation is led by **World
President Honorable President Emeritus Professor Dr. KKJohan**, alongside a Board
of Governors comprising esteemed industry captains and brand icons.

TWBF champions its mission to **educate, elevate, and advocate the value of branding**,
firmly believing that _"the brand is the business, and the business is the brand."
_This encapsulates the Foundation’s philosophy on the critical role **branding **
plays in today’s highly competitive business environment.

In 2006, TWBF launched **The BrandLaureate BestBrands Awards**—a prestigious mark
of brand excellence that honours outstanding brands across various industries. These
award-winning brands are recognized for their strategic brilliance, innovation, 
and exemplary brand leadership. Following its success, TWBF curated a series of 
specialized awards, including: _The BrandLaureate SMEs BestBrands Awards, The BrandLaureate
Brand ICON Leadership Awards, The BrandLaureate World Halal BestBrands Awards, The
BrandLaureate DigiTech BestBrands Awards _and several others over the years.

To date, **over 3,000 brands **and more than **500 international brand personalities**—
including statesmen, Nobel Laureates, corporate leaders, academicians, celebrities,
and athletes—have been honoured through The BrandLaureate.

TWBF’s global footprint began expanding in 2017 with The **BrandLaureate Special
Edition Awards in Ho Chi Minh City, Vietnam**, followed by events in **Singapore
and Hanoi in 2018**, **Singapore and Shenzhen, China in 2019 **and **South Korea
in 2021**. Strengthening its international presence further, **11 country presidents**
were appointed to represent Australia, Brunei, China, India, Japan, Malaysia, Philippines,
Singapore, South Korea, Thailand, and Vietnam.

In line with its vision to establish a stronger global presence, **Singapore was
officially named the headquarters of TWBF and The BrandLaureate**. The BrandLaureate
International Pte Ltd was registered in **September 2024**, and the inaugural **
The BrandLaureate Brand of the Year Awards Singapore **was held on **February 25,
2025**.

Today, The BrandLaureate BestBrands Awards stands as a **beacon of inspiration**,
motivating brands and individuals to lead with purpose, integrity, and vision. In
addition to its awards, TWBF runs **corporate education programs **including _Certification
in Brand Management _and _Brand Leadership _to further empower professionals.

With the world’s first **Brand Gallery **featuring over 500 international brand 
personalities, TWBF continues to push boundaries, serving as a **dynamic global 
force in branding**, and inspiring brands to achieve excellence and distinction 
on the world stage.

 

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [The World Brands Foundation (TWBF) Celebrates Brand Excellence at The BrandLaureate Awards 2026 and Introduces The BrandLaureate Accreditation Council (TBAC) ](http://www.prnasia.com/story/archive/5079787_AE79787_0?rand=184833)