# TikTok-Viral Nooni Lip Oil Surpasses 200 Million Views Ahead of Amazon Prime Day

- Link: https://www.thailand-business-news.com/pr-news/tiktok-viral-nooni-lip-oil-surpasses-200-million-views-ahead-of-amazon-prime-day
- Published: 2026-06-22T22:00:00+07:00
- Author: PR Newswire

** K-Beauty Brand Offers Its Biggest Amazon Promotion Yet as Consumer Demand Continues
to Accelerate Across North America**

LOS ANGELES and SEOUL, South Korea, June 22, 2026 /PRNewswire/ — MBX (Memebox, led
by Hyungseok Dino Ha), the global beauty company behind Nooni, Kaja, I’m Meme and
I Dew Care, today announced its largest-ever Amazon Prime Day promotion, led by 
Nooni Lip Oil, the viral K-beauty lip treatment **that has generated more than 200
million cumulative views on TikTok** and become one of the brand’s fastest-growing
products.

Running June 23–26 across Amazon U.S., Canada, and the U.K., the promotion offers
consumers savings of up to 36% on some of MBX’s most popular beauty products, including
Nooni Lip Oil, Kaja Beauty Bento eyeshadow trios, I’m Meme Multi Stick, and I Dew
Care skincare favorites.

As K-beauty continues to gain momentum globally, Nooni has emerged as one of the
category’s breakout success stories. Fueled by organic creator content, consumer
reviews, and social commerce, Nooni Lip Oil has become a favorite among beauty shoppers
seeking nourishing, high-shine lip products with skincare benefits.

"Consumers are discovering beauty differently today than they did just a few years
ago," said Hyungseok Dino Ha, CEO of MBX. "Platforms like TikTok have accelerated
product discovery and created opportunities for brands to build genuine communities
around products consumers truly love. Prime Day gives us an opportunity to introduce
even more shoppers to the products driving that growth."

Leading the promotion is Nooni’s bestselling Appleseed Lip Oil, available for $9.60
during the event. Duo and trio sets will also be offered at approximately 30% off,
giving consumers an opportunity to experience the brand’s most-loved shades at a
significant discount.

The promotion also includes:

 ◦ Up to 32% off Kaja’s bestselling Beauty Bento eyeshadow trios
 ◦ 20% off I’m Meme’s bestselling Multi Stick, which has surpassed 1.73 million 
   cumulative units sold globally
 ◦ Up to 35% off I Dew Care’s Tap Secret Dry Shampoo Powder and discounts across
   several of the brand’s top-performing skincare products

The Prime Day event comes as MBX continues to expand its retail footprint across
North America through partnerships with leading retailers including Ulta Beauty,
Target, Amazon, and OLIVE YOUNG.

According to the company, growing demand for K-beauty products has helped drive 
continued growth across its portfolio, with social commerce, creator recommendations,
and consumer-generated content playing an increasingly important role in product
discovery and purchase decisions.

The promotion will be available beginning June 23 on Amazon.com, Amazon.ca, and 
Amazon.co.uk.

[⌊Nooni Lip Oil, Kaja, I'm Meme, and I Dew Care featured in MBX’s Amazon Prime Day
promotion⌉⌊Nooni Lip Oil, Kaja, I'm Meme, and I Dew Care featured in MBX’s Amazon
Prime Day promotion⌉[
Nooni Lip Oil, Kaja, I’m Meme, and I Dew Care featured in 
MBX’s Amazon Prime Day promotion

 

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [TikTok-Viral Nooni Lip Oil Surpasses 200 Million Views Ahead of Amazon Prime Day ](http://www.prnasia.com/story/archive/4988597_CN88597_0?rand=184833)