# TMGM and Chelsea Football Club Extend Partnership into Fourth Year, Expanding into the Middle East

- Link: https://www.thailand-business-news.com/pr-news/tmgm-and-chelsea-football-club-extend-partnership-into-fourth-year-expanding-into-the-middle-east
- Published: 2026-09-22T05:30:00+07:00
- Author: PR Newswire

SYDNEY, Sept. 22, 2026 /PRNewswire/ — [TMGM](https://www.tmgm.com/en) and Chelsea
Football Club today announced the extension of their partnership into a fourth year,
with the collaboration expanding beyond Asia-Pacific into the Middle East.

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Since 2023, TMGM has served as Chelsea FC’s Official Online Forex and CFD Trading
Partner in Asia-Pacific. The extension advances a partnership spanning matchday 
visibility, original content and fan engagement.

**Three Years of Shared Momentum**

In 2026, the partnership reached a milestone when TMGM branding appeared on the 
back of Chelsea men’s match shirts during the FA Cup – a first in the club’s history.
TMGM also joined Chelsea FC’s 2026 Asia-Pacific Pre-Season Tour as an Official Partner,
with open training, pitch-side access and post-match tunnel experiences. The tour
included a visit by Chelsea players Cole Palmer and João Pedro to TMGM’s Sydney 
headquarters.

Earlier in 2026, TMGM presented The Famous CFC in Bangkok, where hundreds of supporters
attended a live match screening and an exclusive appearance by former Chelsea captain
John Terry.

These milestones formed part of a wider programme of premium home-match hospitality,
behind-the-scenes visits at Cobham and player-led content under TMGM’s "Trade like
a lion" campaign.

**A Broader Platform for Year Four**

In year four, TMGM’s expanded regional rights will support brand visibility at Chelsea
home fixtures, original content featuring players and legends, regional digital 
campaigns and a China-focused performance series. The programme will also continue
through The Famous CFC in selected markets and offer TMGM clients further hospitality
and behind-the-scenes access across Chelsea’s matchday, stadium and training environments.

"Over three years, our relationship with Chelsea FC has evolved from regional activations
to high-profile moments, including visibility on the club’s FA Cup shirts and its
Asia-Pacific tour," said TMGM. "Entering our fourth year and extending into the 
Middle East creates opportunities to connect with more audiences through experiences
that reflect the ambition of both organisations."

Chelsea Football Club said: "TMGM has focused on bringing its clients and our supporters
closer to the club through digital-first content and in-person events across Asia-
Pacific to great effect. We are pleased to extend the partnership into a fourth 
year and look forward to building on its momentum across the region and also the
Middle East."

[About TMGM](https://www.tmgm.com/en/about/why-choose-tmgm)

Founded in 2013 in Sydney, Australia, TMGM Group is the Official Regional Partner
of Chelsea Football Club. As a broker providing global financial product trading,
TMGM is regulated by ASIC (Australia), VFSC (Vanuatu), FSC Mauritius, and FSA (Seychelles).

_Disclaimer: Investing in leveraged products carries high risks and is not suitable
for all investors. You have no interest in the underlying asset. Read the Client
Agreement and other disclosure documents set forth on our website. The above information
is provided by TMGM Group (Trademax Australia Limited, ABN 76 162 331 311, AFSL 
436416, Trademax Global Markets (SE) Limited, FSA licence number SD224, Trademax
Global Limited, VFSC 40356 & Trademax Global Markets (International) Pty Ltd, Company
No. 195323, Mauritius Investment Dealer Licence No. GB22201012)._ 

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**Read the original article :** [TMGM and Chelsea Football Club Extend Partnership into Fourth Year, Expanding into the Middle East ](http://www.prnasia.com/story/archive/5045819_AE45819_0?rand=184833)