# Tourism Authority of Thailand Drives Low-Carbon Transformation Through the CF-Hotels Initiative

- Link: https://www.thailand-business-news.com/pr-news/tourism-authority-of-thailand-drives-low-carbon-transformation-through-the-cf-hotels-initiative
- Published: 2026-08-13T17:43:00+07:00
- Author: PR Newswire

SINGAPORE, Aug. 13, 2026 /PRNewswire/ — The Tourism Authority of Thailand (TAT) 
has earned recognition under the Green Leadership category at the Asia Responsible
Enterprise Awards (AREA) 2026, organized by Enterprise Asia, for its outstanding
achievement in advancing sustainable tourism through its flagship initiative, "CF-
Hotels: Driving Systemic Change in Thailand’s Tourism Industry Toward Net Zero".

Celebrated for its leadership in climate action, TAT has played a pivotal role in
transforming Thailand’s hospitality sector by enabling hotels to actively measure,
manage, and reduce greenhouse gas emissions. The CF-Hotels initiative reflects a
strategic effort to integrate sustainability into core tourism operations while 
strengthening the industry’s competitiveness in the global low-carbon economy.

Designed as a practical and scalable platform, CF-Hotels combines carbon footprint
assessment, emissions monitoring, sustainability planning, and digital tools to 
support data-driven decision-making across the hotel sector. The initiative also
fosters collaboration among government agencies, tourism stakeholders, environmental
experts, and technology partners, creating a unified ecosystem that promotes continuous
environmental improvement.

To accelerate implementation, TAT introduced pilot "Low-Carbon Tourism Sandbox" 
destinations in Krabi and Phang Nga, serving as real-world demonstration sites where
hotels can test and adopt sustainable tourism practices. These sandbox areas provide
a model for scalable transformation that can be expanded to other destinations across
Thailand.

The initiative has already delivered measurable environmental impact. In 2025, 216
hotels successfully completed the CF-Hotels program and received certification of
participation. Collectively, these hotels implemented carbon reduction measures 
that resulted in the avoidance of more than 16,838.79 tCO₂e, marking significant
progress toward a low-carbon tourism sector. Beyond emissions reduction, the program
has strengthened stakeholder collaboration, enhanced sustainability awareness among
industry players, and reinforced Thailand’s reputation as a responsible tourism 
destination.

Looking ahead, TAT plans to expand CF-Hotels by leveraging emissions data to support
policy development and strengthen national tourism sustainability strategies. The
organization also aims to expand Low-Carbon Tourism Sandbox areas and further align
the program with international sustainability standards, including GSTC criteria.

Through CF-Hotels, TAT continues to demonstrate how innovation, collaboration, and
data-driven action can reshape the tourism industry, creating long-term environmental
benefits while ensuring sustainable growth for destinations, businesses, and communities
across Thailand.

**Media Contact: Ms. Wong
[marketing@enterpriseasia.org](https://www.thailand-business-news.com/pr-news/marketing@enterpriseasia.org)

**About Enterprise Asia**

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia
that is rich in entrepreneurship as an engine toward sustainable and progressive
economic and social development within a world of economic equality. Its two pillars
of existence are investment in people and responsible entrepreneurship. Enterprise
Asia works with governments, NGOs, and other organizations to promote competitiveness
and entrepreneurial development, uplifting the economic status of people across 
Asia and ensuring a legacy of hope, innovation, and courage for future generations.
Please visit [https://www.enterpriseasia.org/](https://www.enterpriseasia.org/) 
for more information.

**About Asia Responsible Enterprise Awards (AREA)**

The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses
for championing sustainable and responsible entrepreneurship in the categories of
Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate
Governance, Circular Economy Leadership, Corporate Sustainability Reporting, Responsible
Digital Practice, Sustainable Investing and Responsible Business Leadership. For
more information, visit [https://enterpriseasia.org/area/](https://enterpriseasia.org/area/).

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