# Trip.com and Tourism Tasmania Sign Strategic MoU to Accelerate Growth for Tasmanian Tourism

- Link: https://www.thailand-business-news.com/pr-news/trip-com-and-tourism-tasmania-sign-strategic-mou-to-accelerate-growth-for-tasmanian-tourism
- Published: 2026-06-02T06:00:00+07:00
- Author: PR Newswire

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SHANGHAI, June 2, 2026 /PRNewswire/ — Trip.com Group, a leading global travel service
provider, has signed a one-year strategic Memorandum of Understanding (MoU) with
Tourism Tasmania to elevate and expand its longstanding partnership at the Envision
Conference in Shanghai last Thursday (28 May).

 [ ⌊Mr. Edison Chen, Vice President of Trip.com Group, and Ms. Sarah Kingston Clark, Chief Executive Officer of Tourism Tasmania signed MoU during Envision Conference last Thursday in Shanghai.⌉ ](https://mma.prnasia.com/media2/2991911/Australia_photo_0601.html)

Mr. Edison Chen, Vice President of Trip.com Group, and Ms. Sarah Kingston Clark,
Chief Executive Officer of Tourism Tasmania signed MoU during Envision Conference
last Thursday in Shanghai.

The agreement marks the first official global MoU between the two organisations 
and establishes a new partnership framework to accelerate Tasmanian tourism growth
across global markets. It aims to highlight Tasmania’s restorative, nature-based
travel experiences to international travellers seeking premium and pristine destinations,
while leveraging Trip.com Group’s marketing capabilities and global network.

Trip.com Group and Tourism Tasmania will work together to enhance the quality and
visibility of Tasmanian tourism offerings, ensuring that accommodation, tours, attractions,
and signature experiences are accurately presented on Trip.com platform. To further
reinforce service quality, the partnership also includes delivering specialised 
training and familiarisation programme to Trip.com staff.

Furthermore, the collaboration will utilise platform data and user insights to optimise
performance, and co-create impactful global marketing campaigns across Chinese Mainland,
Hong Kong, Southeast Asia, and Australia.

The MoU was signed by **Mr. Edison Chen**, Vice President of Trip.com Group and **
Ms. Sarah Kingston Clark**, Chief Executive Officer of Tourism Tasmania.

"Trip.com Group is delighted to formalise and deepen partnership with Tourism Tasmania,"
said **Mr. Chen**. "This MoU represents a milestone in our efforts to provide global
travellers with access to high-quality, authentic experiences. By combining our 
platform’s technology and global reach with Tasmania’s world-class tourism offerings,
we are set to advance the state’s tourism sector and deliver greater value to both
travellers and tourism operators."

**Ms. Kingston Clark added**, "We are delighted to continue to strengthen our partnership
with Trip.com and Tasmania’s presence across their platforms, which plays an important
role in connecting Chinese consumers with Tasmania’s world class tourism experiences."

The MoU is built on years of fruitful collaboration. During the post-pandemic period,
the two sides launched recovery initiatives targeting the Chinese mainland market
in 2022 and 2023, before expanding their cooperation to Hong Kong and Singapore 
from 2024 to 2025.

Looking ahead, Trip.com Group will continue to leverage its technology and innovation
to make travel more seamless and accessible. Together with Tourism Tasmania, the
collaboration seeks to showcase the island’s natural beauty and cultural depth to
the global audience.

**About **[**Trip.com**](https://au.trip.com/)

[Trip.com](https://au.trip.com/) is an international one-stop travel service provider,
available in 27 languages across 48 countries and regions in 44 local currencies.
Offering an extensive hotel and flight network of more than 1.7 million hotels and
flights from over 680 airlines, along with over 350,000 in-destination activities,
[Trip.com](https://au.trip.com/) covers 3,500 airports in 220 countries and regions.
[Trip.com](https://au.trip.com/)‘s world-class 24/7 multilingual customer service
helps to ‘create the best travel experience’ for its millions of customers worldwide.
To book your next trip, visit [Trip.com](https://au.trip.com/).

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**Read the original article :** [Trip.com and Tourism Tasmania Sign Strategic MoU to Accelerate Growth for Tasmanian Tourism ](http://www.prnasia.com/story/archive/4972322_AE72322_0?rand=184833)