# Two Days, One Good Escape: Agoda Reveals Where Malaysians Are Looking This Merdeka Season

- Link: https://www.thailand-business-news.com/pr-news/two-days-one-good-escape-agoda-reveals-where-malaysians-are-looking-this-merdeka-season
- Published: 2026-08-14T09:11:00+07:00
- Author: PR Newswire

|   |

_Kota Kinabalu, Langkawi and Kuantan lead accommodation searches, while Kota Bharu
emerges as the destination getting a fresh look_

SINGAPORE, Aug. 14, 2026 /PRNewswire/ — Ahead of the Merdeka and school holiday 
period, new search data from digital travel platform Agoda shows that Malaysians
are looking closer to home for quick getaways, with stays averaging approximately
two days across the destinations studied. The trend suggests travellers are making
smaller windows of time count, choosing shorter escapes that are easier to plan 
while still offering a meaningful break.

Kota Kinabalu, Langkawi and Kuantan saw the highest overall accommodation search
interest for stays between 22 August and 7 September 2026. At the same time, several
destinations are seeing renewed interest, led by Kota Bharu, where accommodation
searches reached approximately 3.6x compared with the same period in 2025.

**Familiar favourites continue to lead the way**

When time is limited, Malaysians appear to be choosing destinations that make it
easy to switch into holiday mode.

Based on Agoda’s accommodation searches, Kota Kinabalu was the most searched, followed
by Langkawi and Kuantan. Whether the plan is seafood and sunsets in Kota Kinabalu,
an unhurried island break in Langkawi or a weekend of beach time and local food 
in Kuantan, each offers an easy escape without requiring extensive planning.

Kuantan saw especially notable search growth. Alongside being one of the three most
searched destinations, searches grew 2.8x in 2026 compared with the same period 
last year. Langkawi and Kota Kinabalu also recorded further growth, with searches
rising by 69% and 53% respectively, showing that Malaysia’s best-known holiday spots
continue to appeal to travellers looking for a convenient and familiar getaway.

**More destinations are catching travellers’ attention**

While familiar favourites remain among the most searched destinations, others are
gaining interest. Kota Bharu recorded the largest increase, with accommodation searches
reaching around 3.6x compared with the same period in 2025, followed by Miri at 
2.4x, Johor Bahru at 2.3x, Ipoh at 2.1x and Kuching at 2x. The findings suggest 
Malaysians are exploring a wider range of local getaways this Merdeka season, from
food-focused weekends and cultural escapes to lively city breaks and slower-paced
trips.

**Fabian Teja, Country Director, Malaysia and Brunei at Agoda**, said, "Travellers
are becoming more intentional with the time they have. Rather than waiting for a
longer holiday, many Malaysians are planning trips around long weekends and school
breaks while still seeking rewarding experiences. It is encouraging to see continued
interest in familiar favourites alongside destinations attracting renewed attention,
showing that travellers are balancing comfort with curiosity. Whether it is a beach
escape, food-focused weekend or cultural getaway, Agoda helps travellers find accommodation,
flights and activities that make every trip worthwhile."

With over 6 million holiday properties, more than 130,000 flight routes and over
300,000 activities, Agoda offers travellers access to a wide range of options for
every travel style and budget. Travelers can find the best deals on Agoda’s mobile
app or visit [Agoda.com](http://agoda.com/) to plan their next holiday.

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [Two Days, One Good Escape: Agoda Reveals Where Malaysians Are Looking This Merdeka Season ](http://www.prnasia.com/story/archive/5023662_AE23662_0?rand=184833)
