SINGAPORE, Nov. 14, 2026 /PRNewswire/ — uSMART Securities Singapore officially opened its third branch at 516 North Bridge Road, #01-00, Singapore 188740 expanding its physical presence in Singapore with a new uSMART Investor Hub. The opening was marked by a private ceremony featuring a speech, a traditional lion dance and a K-pop dance performance, bringing together the uSMART team, esteemed guests and partners.
The uSMART Securities Singapore team celebrates the grand opening of the company’s third branch at Bugis on 13 November 2026.
The Bugis opening marks another milestone in uSMART’s expansion in Singapore, following the launch of its first local branch at Robinson Road in July 2025 and its Somerset branch in October that year. The new branch reflects the company’s approach of combining digital trading with face-to-face support, offering clients an additional location to make enquiries, receive assistance with account opening and engage directly with the team.
Speaking at the ceremony, Mr Eng Thiam Choon (TC Eng), Chief Operating Officer of uSMART, highlighted the importance of maintaining physical branches alongside digital brokerage services. Clients may appreciate the opportunity to discuss opening their first investment account, gain a better understanding of products available on the app or receive assistance with any issues.
Mr Eng Thiam Choon (TC Eng), Chief Operating Officer of uSMART, delivers his speech at the Bugis branch grand opening ceremony.
"Customers should have a choice in how they deal with us. If they’re comfortable doing everything on the app, that’s fine. If they’d prefer to come in and talk, we want to make that possible too," said Mr Eng.
Drawing on its experience operating branches in Hong Kong, uSMART has tailored this approach to the Singapore market through ongoing engagement and conversations with local clients.
Mr Eng also highlighted the importance of understanding different trading rules, currency exposure and diversification as investors explore more markets. Seminars and conversations with the branch team will support these learning opportunities, equipping clients with the knowledge and information they need to make informed investment decisions.
"You don’t need to come with a decision already made. You can come with a question," said Mr Eng.
Beyond the opening celebrations, Mr Eng highlighted the importance of consistent client service through attentive listening, clear communication and following through on commitments.
About uSMART Securities (Singapore) Pte. Ltd.
Established in March 2021, uSMART Securities (Singapore) Pte. Ltd. is the Singapore entity of uSMART Group, which holds a Capital Markets Services licence issued by the Monetary Authority of Singapore (MAS) (Licence No. CMS101161).
Through the uSMART platform, the company provides access to stocks across global markets, as well as ETFs, options, futures, funds, Contracts for Difference (CFDs) and forex products. Its services include digital trading tools and client account support.
In addition to its digital trading platform, uSMART offers structured investment solutions, including Fixed Coupon Notes (FCNs), catering to investors with different investment objectives and risk preferences. Through its growing network of physical branches, the company also provides face-to-face assistance, investor education and account support, complementing its digital services.
Branch Address
uSMART Securities – Bugis Branch
516 North Bridge Road, #01-00
Singapore 188740
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Read the original article : uSMART Securities Singapore Marks Third Branch Opening in Bugis with Lion Dance and K-pop
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