# uSMART Securities Singapore Marks Third Branch Opening in Bugis with Lion Dance and K-pop

- Link: https://www.thailand-business-news.com/pr-news/usmart-securities-singapore-marks-third-branch-opening-in-bugis-with-lion-dance-and-k-pop
- Published: 2026-11-14T16:35:00+07:00
- Author: PR Newswire

SINGAPORE, Nov. 14, 2026 /PRNewswire/ — uSMART Securities Singapore officially opened
its third branch at 516 North Bridge Road, #01-00, Singapore 188740 expanding its
physical presence in Singapore with a new uSMART Investor Hub. The opening was marked
by a private ceremony featuring a speech, a traditional lion dance and a K-pop dance
performance, bringing together the uSMART team, esteemed guests and partners.

[⌊The uSMART Securities Singapore team celebrates the grand opening of the company's
third branch at Bugis on 13 November 2026.⌉⌊The uSMART Securities Singapore team
celebrates the grand opening of the company's third branch at Bugis on 13 November
2026.⌉[
The uSMART Securities Singapore team celebrates the grand opening of the
company’s third branch at Bugis on 13 November 2026.

The Bugis opening marks another milestone in uSMART’s expansion in Singapore, following
the launch of its first local branch at Robinson Road in July 2025 and its Somerset
branch in October that year. The new branch reflects the company’s approach of combining
digital trading with face-to-face support, offering clients an additional location
to make enquiries, receive assistance with account opening and engage directly with
the team.

Speaking at the ceremony, **Mr Eng Thiam Choon (TC Eng), Chief Operating Officer
of uSMART**, highlighted the importance of maintaining physical branches alongside
digital brokerage services. Clients may appreciate the opportunity to discuss opening
their first investment account, gain a better understanding of products available
on the app or receive assistance with any issues.

[⌊Mr Eng Thiam Choon (TC Eng), Chief Operating Officer of uSMART, delivers his speech
at the Bugis branch grand opening ceremony.⌉⌊Mr Eng Thiam Choon (TC Eng), Chief 
Operating Officer of uSMART, delivers his speech at the Bugis branch grand opening
ceremony.⌉[
Mr Eng Thiam Choon (TC Eng), Chief Operating Officer of uSMART, delivers
his speech at the Bugis branch grand opening ceremony.

"Customers should have a choice in how they deal with us. If they’re comfortable
doing everything on the app, that’s fine. If they’d prefer to come in and talk, 
we want to make that possible too," said Mr Eng.

Drawing on its experience operating branches in Hong Kong, uSMART has tailored this
approach to the Singapore market through ongoing engagement and conversations with
local clients.

Mr Eng also highlighted the importance of understanding different trading rules,
currency exposure and diversification as investors explore more markets. Seminars
and conversations with the branch team will support these learning opportunities,
equipping clients with the knowledge and information they need to make informed 
investment decisions.

"You don’t need to come with a decision already made. You can come with a question,"
said Mr Eng.

Beyond the opening celebrations, Mr Eng highlighted the importance of consistent
client service through attentive listening, clear communication and following through
on commitments.

**About uSMART Securities (Singapore) Pte. Ltd.**

Established in March 2021, uSMART Securities (Singapore) Pte. Ltd. is the Singapore
entity of uSMART Group, which holds a Capital Markets Services licence issued by
the Monetary Authority of Singapore (MAS) (Licence No. CMS101161).

Through the uSMART platform, the company provides access to stocks across global
markets, as well as ETFs, options, futures, funds, Contracts for Difference (CFDs)
and forex products. Its services include digital trading tools and client account
support.

In addition to its digital trading platform, uSMART offers structured investment
solutions, including Fixed Coupon Notes (FCNs), catering to investors with different
investment objectives and risk preferences. Through its growing network of physical
branches, the company also provides face-to-face assistance, investor education 
and account support, complementing its digital services.

**Branch Address**

**uSMART Securities – Bugis Branch516 North Bridge Road, #01-00
Singapore 188740

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