# Whoscall, GASA and Mastercard Release the 2026 Asia Scam Report: Hong Kong

- Link: https://www.thailand-business-news.com/pr-news/whoscall-gasa-and-mastercard-release-the-2026-asia-scam-report-hong-kong
- Published: 2026-10-28T13:33:00+07:00
- Author: PR Newswire

**_More Than 80% of Hong Kong Respondents Encountered Scams; Phone Calls and SMS
Remain the Leading Channels and bank account transfers by scammers is significantly
above the Asia average at 43%_**

**_Impersonation Scams Are the Most Common, While More Than 60% of Victims Have 
Been Scammed More Than Once_**

HONG KONG, Oct. 28, 2026 /PRNewswire/ — The Global Anti-Scam Alliance (GASA), Whoscall,
the anti-scam app developed by TrustTech company Gogolook, and Mastercard have jointly
released the 2026 Asia Scam Report: Hong Kong. The report examines how people in
Hong Kong encounter scams, the tactics scammers use, how victims are asked to pay,
and the effects of being scammed. It finds that 81% of respondents encountered a
scam in the past year, while 48% interacted with a scammer. Phone calls and SMS 
remain the most common points of contact, and WhatsApp leads among individual digital
platforms.

**81% Encountered Scams; 27% of Victims Were Scammed Five Times**

According to the report, 81% of Hong Kong respondents encountered a scam in the 
past year. Nearly half (48%) interacted with a scammer; 21% lost money following
an interaction, and 14% provided personal information. The risk also extends to 
younger people: 33% of parents surveyed said their underage children had been scammed.

Among respondents who had been scammed, approximately 63% had been victimized more
than once. More than a quarter (27%) said they had been scammed five times, while
another 6% reported more than five incidents. These findings point to the need for
continued support after an initial scam, including guidance that helps victims recognize
and avoid subsequent attempts.

[⌊81% Encountered Scams; 27% of Victims Were Scammed Five Times⌉⌊81% Encountered
Scams; 27% of Victims Were Scammed Five Times⌉[
81% Encountered Scams; 27% of Victims
Were Scammed Five Times

"One of the most striking findings in Hong Kong is the gap between confidence and
vulnerability. While 76% of adults believe they can recognize a scam, nearly half
of those exposed still interacted with one. Awareness is important, but consumers
cannot be expected to carry the burden alone. Stronger prevention and intervention
across the scam journey are essential," said Brian D. Hanley, Chapter Director Asia-
Pacific, Global Anti-Scam Alliance (GASA).

Jeff Kuo, Co-founder and CEO of Gogolook, said: "Scams now reach people through 
everyday channels, from phone calls and texts to messaging apps. More than 60% of
scam victims in Hong Kong have been scammed more than once, highlighting the need
for continued scam prevention education. Through our work with GASA, we hope to 
turn these findings into greater awareness and stronger protection. Gogolook will
keep improving its technology to help people identify scams."

Rajat Maheshwari, GASA Inaugural Chapter Chair and Senior Vice President, Strategic
Growth (AP), Mastercard shared, "Hong Kong has put in place a strong range of measures
to combat scams, offering valuable learnings for markets around the world. As scams
continue to evolve, the GASA report highlights the opportunity to build on this 
progress through deeper collaboration across the wider ecosystem, supported by technology
and a greater focus on preventive and behavior-based measures. Continued public-
private partnership will be essential to staying ahead of emerging threats and helping
protect people from scam-related losses."

**Top Three Scam Channels Revealed; WhatsApp Leads Digital Platforms at Nearly 70%**

Phone calls (59%) and SMS (52%) were the channels through which Hong Kong respondents
most commonly encountered scams, followed by messaging apps (47%) and email (41%).
Compared with 2025, the share reporting scam contact by phone was unchanged, SMS
fell by two percentage points, and messaging apps rose by four percentage points.
The report also found that around 80% of scam contact occurred on platforms with
private messaging capabilities, underscoring the need to scrutinize suspicious requests
that move from calls or texts into private conversations.

Among individual digital platforms, WhatsApp ranked first at 68%. Hong Kong Police
recently reported receiving around 50 cases of WhatsApp account hijacking in the
first week of October, with losses totaling nearly HK$20 million. Many of the cases
involved cryptocurrency or investment pretexts. Gmail (32%) and Facebook (28%) followed
WhatsApp, while Instagram (22%) and Telegram (17%) also featured prominently. Whoscall
advises people to verify a contact through a separate, trusted channel, even when
a message arrives on a familiar platform or appears to come from a friend, business
or public agency.

**Impersonation Encountered by Over 80% of Respondents, Followed by Investment and
Shopping Scams**

Impersonation was the most widely encountered scam type, reported by 81% of Hong
Kong respondents; 17% had interacted with someone carrying out such a scam. Scammers
may pose as Hong Kong Police, the Department of Health or mainland law enforcement
officials, claim that a person is implicated in a crime, and demand passwords or
access to assets for a purported investigation. Others may impersonate banks, major
telecommunications providers or online shopping platforms, using claims of account
problems or order cancellations to obtain personal information, passwords or remote
access to a device.

Investment scams followed at 78%, while shopping scams reached 71%. Respectively,
17% and 16% of respondents had interacted with scammers using these approaches. 
Other commonly encountered schemes included prize scams (68%), fake invoice scams(
64%), identity theft (62%) and romance scams (61%). In addition, 55% had encountered
offers claiming to help recover money lost to a scam. Such approaches warrant particular
caution from people who have already suffered a loss.

[⌊Top Three Scam Channels Revealed⌉⌊Top Three Scam Channels Revealed⌉[
Top Three 
Scam Channels Revealed

**Bank Transfers Are the Most Common Payment Method; Harm Extends Beyond Financial
Loss**

Among respondents who paid a scammer, 43% did so by bank transfer, above the Asia-
wide average of 36%. Mobile payment apps and credit cards each accounted for 25%,
followed by e-wallets at 24%. Physical or digital gift cards, cash, and payment 
tools within websites each accounted for 21%. The trend shows scammers favor immediate
and irrevocable payment methods that increase in abuse rates in Hong Kong. This 
will require more advance interventions to secure these immediate payment rails 
in Hong Kong.

The report also examined the broader effects of scams on people in Hong Kong. Beyond
financial loss, 33% said the experience had damaged their confidence and caused 
them to question themselves, 28% worried about being scammed again, and 23% had 
become less trusting of the internet or digital tools. The effects reached into 
daily life: 23% needed financial help from friends or family, and another 23% reported
a greater need to borrow money. Both figures exceeded the Asia-wide averages.

When faced with a suspicious message or request, Whoscall recommends pausing before
taking action and checking the sender’s identity using information from an official
website. Anti-scam tools can also help assess unfamiliar numbers, links and messages.
Anyone who has been scammed should seek help from the relevant authorities or organizations
promptly and remain alert to subsequent offers to recover their money, which may
be another scam attempt.

To help people navigate changing scam tactics, Whoscall offers more than caller 
identification. Its **Check** feature lets users assess suspicious phone numbers,
URLs and screenshots in one place. Whether they receive an unfamiliar message or
a promotional email, users can upload a screenshot or photograph a physical flyer
for an AI-powered assessment of potential risks. They can also share the results
with friends and family, helping others recognize suspicious content before they
engage with it.

The full 2026 Asia Scam Report – Hong Kong is available on the GASA website:
[https://gasa.org/knowledge-base?content_group=318467252980&page=1](https://gasa.org/knowledge-base?content_group=318467252980&page=1)

For more information about the Global Anti-Scam Summit Asia 2026, visit:
[https://events.gasa.org/gass-asia-2026](https://events.gasa.org/gass-asia-2026)

**About Whoscall**

The Whoscall app, a digital anti-scam tool, is designed to protect users across 
various scenarios from scams and spams, including phone calls, text messages, and
links. With over 100 million downloads worldwide, it boasts the most comprehensive
database in East and Southeast Asia, encompassing over 2.6 billion phone numbers,
and collects data from partner ScamAdviser to form a leading digital anti-scam database.
The Whoscall team has been dedicated to developing anti-scam technology for over
a decade, employing AI to analyze and simulate the patterns of scam groups, proactively
preventing the spread of scams. At the same time, Whoscall actively engages in building
a community collaboration mechanism with its users, playing a role with societal
impact in digital anti-scam services from educational initiatives, cross-sector 
collaboration to product innovation. Recognized and chosen for partnerships by the
Taiwan National Police Agency, Thai Royal Police and NCSA, Royal Malaysia Police
and CyberSecurity Malaysia, the Philippines Cybercrime Investigation and Coordinating
Center, Financial Supervisory Service of South Korea, and local governments in Japan.

For more information, please refer to: [https://whoscall.com/en ](https://whoscall.com/en)

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**Read the original article :** [Whoscall, GASA and Mastercard Release the 2026 Asia Scam Report: Hong Kong ](http://www.prnasia.com/story/archive/5083025_AE83025_0?rand=184833)
