# Willog Secures Series B-2 Investment to Accelerate Global Supply Chain Intelligence via IoT x AI

- Link: https://www.thailand-business-news.com/pr-news/willog-secures-series-b-2-investment-to-accelerate-global-supply-chain-intelligence-via-iot-x-ai
- Published: 2026-05-08T06:05:00+07:00
- Author: PR Newswire

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 ◦ **Five consecutive years of 0% customer churn: Leading the transition to "data-
   driven" logistics **
 ◦ **Enhancing AI-based risk prediction and automated response to speed up global
   expansion**

SEOUL, South Korea, May 8, 2026 /PRNewswire/ — Willog, an AIoT-powered supply chain
intelligence company led by Co-CEOs Daniel Yun and Ben Bae, announced it has secured
Series B-2 investment. The round was backed by seven leading investors, including
KB Investment, SGC Partners, Sneakpick Investment, IBK Capital, Re-Investment, Muirwoods
Ventures, and Big Basin Capital.

The investment reflects growing confidence in Willog’s ability to turn fragmented
logistics into AI-enabled decision-making. In less than five years, Willog has reached
Series B-2, achieved 7x year-over-year growth in new customers, and maintained a
0% churn rate, demonstrating exceptional product-market fit.

**The Logistics Dilemma: Invisible Losses and Accountability** 
Logistics risks—
such as breakage, temperature deviations, and impact damage—often occur in "grey
zones" with limited visibility. This makes it difficult for shippers to identify
root causes or prevent recurrence. Post-COVID-19, businesses increasingly view logistics
visibility not as a convenience, but as a core management risk affecting cost, quality,
and resilience. Willog addresses this by turning fragmented supply chain events 
into actionable data, reducing loss and strengthening accountability.

**Advancing Supply Chain Intelligence via AI-Native Decision Making** 
Willog will
use the funding to advance its **Predictive AI** capabilities. The company is developing
features that simulate risks under specific weather and route conditions and recommend
optimal packaging and transportation options. By combining real-time condition data
with operational context, Willog is building an AI-native framework that supports
everything from onsite responses to strategic supply chain decisions.

**Turning Real-Time Data into Automation and Action** 
Through proprietary IoT sensors
and AI-powered analysis, Willog collects data on temperature, humidity, shock, tilt,
and light. This data powers a **five-stage intelligence framework**:

 1. **Visibility**
 2. **Precision Diagnosis and Alerts**
 3. **Real-Time Action**
 4. **Data-Driven Supply Chain Improvement**
 5. **AI Risk Prediction**

Unlike solutions that only monitor shipments in transit, Willog connects warehouse,
trucking, ocean, and air logistics on a single data foundation. By developing hardware
and software in-house, Willog delivers domain-specific solutions that help customers
automate workflows and improve quality control.

**Trusted by Global Enterprises** 
Willog is trusted by over 200 global enterprise
customers and has built traction in mission-critical sectors like defense logistics.
In 2025, the company received the Presidential Award in Korea and is now expanding
its presence in the **United States, Singapore, and Japan**.

"Logistics remains one of the last industries heavily dependent on manual experience,"
said **Daniel Yun, CEO of Willog**. "We are turning invisible events into intelligence
and action. This investment allows us to redefine how logistics is managed and scale
our vision of supply chain intelligence globally."

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