# WONDERFUL INDONESIA SHOWCASES "GO BEYOND ORDINARY" TOURISM PROMOTION AT SITF 2026 IN SEOUL

- Link: https://www.thailand-business-news.com/pr-news/wonderful-indonesia-showcases-go-beyond-ordinary-tourism-promotion-at-sitf-2026-in-seoul
- Published: 2026-06-01T12:16:00+07:00
- Author: PR Newswire

SEOUL, South Korea, June 1, 2026 /PRNewswire/ — Indonesia is set to strengthen its
tourism promotion efforts in South Korea through its participation in the 41st Seoul
International Travel Fair (SITF) 2026, taking place at the COEX Convention & Exhibition
Center in Seoul. Under the national tourism branding "Wonderful Indonesia," the 
Ministry of Tourism Indonesia will showcase the country’s diverse tourism destinations
and hospitality industry to the Korean travel market while introducing its latest
tourism campaign, "Go Beyond Ordinary."

 [  ](https://mma.prnasia.com/media2/2990453/ADV_SITF_OK_jpg.html)

The "Go Beyond Ordinary" campaign reflects Indonesia’s commitment to offering travelers
immersive, high-quality, and unique travel experiences beyond conventional tourism.
Through this initiative, Indonesia encourages international tourists to explore 
not only world-renowned destinations such as Bali, but also emerging destinations
across the archipelago.

As part of the Indonesian Pavilion, the Ministry of Tourism Indonesia will bring
eight tourism industry representatives from various regions in Indonesia, highlighting
sustainable tourism, luxury hospitality, marine tourism, and premium travel experiences.

Participating companies include Lombok-based travel operator Nara Shin Jaya and 
Bali’s DMC White Tiger Bali, both promoting customized travel packages for international
travelers. From the hospitality sector, Batam View Beach Resort and Menjaga Bay 
Resort in Flores will showcase resort and eco-tourism experiences aimed at Korean
tourists seeking tropical destinations.

Indonesia’s culinary and lifestyle sector will also be represented by Ismaya Group,
one of Indonesia’s leading restaurant and lifestyle companies known for modern Indonesian
dining experiences. Meanwhile, Grand Luley Hotel and Marketing Highland from Manado
will promote North Sulawesi as a leading marine tourism and diving destination.

Completing the delegation is Tugu Hotel and Restaurant, a hospitality brand recognized
for Indonesian heritage, art, and luxury accommodation experiences.

In addition to tourism promotion activities, the Indonesian Pavilion will feature
Indonesian baristas serving authentic Indonesian coffee throughout the exhibition.
Visitors will have the opportunity to experience a variety of coffee selections 
representing Indonesia’s internationally recognized coffee-producing regions.

The pavilion will also host business-to-business meetings, tourism product presentations,
and networking sessions with Korean travel agencies and tourism stakeholders. Visitors
can explore featured destinations, discover travel packages tailored to Korean travelers,
and receive exclusive Wonderful Indonesia souvenirs during their visit.

Indonesia’s participation in SITF 2026 aims to strengthen tourism partnerships with
Korea and further position Indonesia as one of Asia’s leading travel destinations.

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