# World Giving Report reveals factors that increase generosity to good causes

- Link: https://www.thailand-business-news.com/pr-news/world-giving-report-reveals-factors-that-increase-generosity-to-good-causes
- Published: 2026-06-03T13:39:00+07:00
- Author: PR Newswire

LONDON, June 3, 2026 /PRNewswire/ — New research from the Charities Aid Foundation(
CAF) reveals how people give to good causes in countries around the world and what
influences people to be generous. As the leading global study on generosity and 
civil society, CAF’s [World Giving Report](http://www.worldgivingreport.org/) uses
insights from more than 60,000 people to explore giving across 105 countries.

 [⌊Charities_Aid_Foundation⌉](https://mma.prnasia.com/media2/2734023/5997003/Charities_Aid_Foundation?p=medium600)

Charities_Aid_Foundation

Around the world, 61% of people donated last year, either directly to people in 
need, to charity, or for religious reasons. This has declined slightly from 64% 
in 2024. On average, people donated 1% of their income but levels vary. People in
Africa give an average of 1.6% of their income, compared to 0.6% in Europe. 

Nigeria is the world’s most generous country, where people give an average of 2.8%
of their income to charities, for religious reasons or to people in need. The ten
most generous countries are in Africa and Asia.

As a proportion of income, the most generous age group are 25- to 44-year-olds who
donate twice as much of their income on average than those aged over 55 (1.2% vs
0.6%). 

Religious causes are most popular for donations, supported by 31% of people. This
is followed by children and young people and poverty relief which are supported 
by 29% of people.

Globally, people are much more likely to support charities that work locally to 
them (56%) or nationally in their country (55%) than those working across many countries(
22%). However, donors in higher income countries, for instance in Europe, give a
higher share to charities that work in many countries than donors in lower income
countries.

The research explores the factors that influence giving including personal motivations,
social norms, and a sense of belonging to a community. Countries where more than
80% of the population feels a strong sense of belonging to their local community
give nearly three times more than countries where levels of belonging are low.

**Mark Greer, Managing Director at the Charities Aid Foundation, said: ** "Giving
is deeply personal based on different factors including values, circumstances and
experiences.  By understanding these influences and how they appear around the world,
we can learn what drives vibrant cultures of giving to support the resilience of
civil society.

"We all have a role to play in growing giving. Encouraging conversations, and more
importantly, action by individuals, charities, businesses, and governments can help
build stronger and more thriving civil societies."

Explore the report and country level data at: [www.worldgivingreport.org](https://www.worldgivingreport.org/)

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