# XGIMI and AWALL Announce Strategic Partnership and the Founding of "XWALL by XGIMI," a New Premium Home Entertainment Brand for the U.S.

- Link: https://www.thailand-business-news.com/pr-news/xgimi-and-awall-announce-strategic-partnership-and-the-founding-of-xwall-by-xgimi-a-new-premium-home-entertainment-brand-for-the-u-s
- Published: 2026-08-25T20:00:00+07:00
- Author: PR Newswire

**_The jointly founded brand pairs XGIMI_****_‘_****_s flagship engineering with
AWALL_****_‘_****_s U.S. custom-installation expertise and local service network_****_—
with its first flagship product to be unveiled September 1 at CEDIA Expo 2026, Booth#
3327_**

SUNNYVALE, Calif., Aug. 25, 2026 /PRNewswire/ — XGIMI, a global leader in smart 
projection technology, and **AWALL LLC**, a U.S. company built for the custom-installation
channel, today announced a strategic partnership and the founding of **XWALL by 
XGIMI** — a new premium home entertainment brand created jointly by the two companies
for the United States. The brand, and its first flagship product, will make their
public debut on **September 1 at CEDIA Expo 2026** (Colorado Convention Center, 
Denver — Booth #3327).

 [⌊XGIMI and AWALL Announce Strategic Partnership and the Founding of “XWALL by XGIMI,” a New Premium Home Entertainment Brand for the U.S.⌉](https://mmx.prnasia.com/media/MS1975095/20260825030045EDT_image_1.jpg?id=OA2909488&p=medium600)

XGIMI and AWALL Announce Strategic Partnership and the Founding of “XWALL by XGIMI,”
a New Premium Home Entertainment Brand for the U.S.

XWALL by XGIMI is not a distribution agreement — it is a brand the two companies
founded together. XGIMI contributes its flagship engineering and manufacturing scale;
AWALL contributes its deep understanding of the American home theater market, a 
nationwide network of specialty AV dealers and integrators, and a U.S.-based service
organization. Where global products are often brought to the U.S. market as-is, 
XWALL was created to do the opposite: to adapt world-class projection into complete
home cinema solutions built around how American customers, integrators, and dealers
actually work.

"Great hardware alone doesn’t make a great home theater — the market, the service,
and the installation have to be built for the customer in front of you," said **
Xi Zhao, VP of XGIMI. **"That conviction is why we chose to found a brand with AWALL
rather than simply appoint another distributor. XWALL by XGIMI is where XGIMI’s 
engineering meets AWALL’s American market expertise and service infrastructure —
and what we unveil at CEDIA will show exactly what that combination makes possible."

The partnership is led on the AWALL side by **Steven Shulman, Chief Executive Officer
of AWALL and founder of AWOL Vision**, one of the custom-installation industry’s
most recognized entrepreneurs in premium projection, joined by **Michael Yanoff,
President of AWALL**. Together they bring the channel relationships and operational
depth the new brand’s dealer-first model is built on. As co-founder of XWALL by 
XGIMI, AWALL will serve as the brand’s exclusive U.S. sales and service partner,
leading dealer recruitment, training, and channel programs nationwide.

"I’ve spent my career building premium projection brands for this channel, and XWALL
is the opportunity I’ve been looking for," said **Shulman**. "XGIMI brings world-
class engineering and manufacturing scale; AWALL brings the market understanding
and the service network that American customers expect. Founding a brand together
is the only way to put those two things in one place — and integrators and dealers
should watch what we open with at CEDIA."

Every XWALL by XGIMI product will carry what the two companies intend as defining
hallmarks of the brand: a **signature three-year warranty**, engineered and backed
by XGIMI and delivered locally through AWALL’s U.S.-based service team, alongside
professional calibration, customized configuration, and a complete home theater 
solution system — from consultation and system design through dealer-led installation
and after-sales support. XWALL products will be offered in the U.S. exclusively 
through AWALL and its family of sales channels, from specialty dealers and integrators
to retail and online.

The brand’s inaugural product — a flagship home cinema statement built on XGIMI’s
most advanced projection platform — will be revealed on **September 1**, when XWALL
by XGIMI makes its debut at CEDIA Expo 2026. Attendees will be able to experience
it in a dedicated, calibrated demonstration space at **XGIMI’s** **Booth #3327 **
and** AWALL’s booth #4107**, where XGIMI and AWALL will also host joint media sessions
during the show. Integrators and dealers interested in joining the XWALL dealer 
program can visit the booth or contact AWALL at [info@awall.com](https://www.thailand-business-news.com/pr-news/info@awall.com).

**About XGIMI**

Since 2013, XGIMI has helped people worldwide create genuinely immersive audio-visual
experiences. Working with world-class partners, including Google, Harman Kardon,
and Texas Instruments, XGIMI builds all-in-one entertainment devices guided by a
user-first philosophy. Through industry-leading innovation, streamlined setup, and
distinctive design, XGIMI develops the best home and portable projectors for everyone
to enjoy. Learn more at XGIMI.com. 

**About AWALL**

AWALL LLC is a U.S. company dedicated to premium home entertainment for the custom-
installation channel. Founded and led by industry veteran Steven Shulman, founder
of AWOL Vision, AWALL works with specialty AV dealers and integrators across the
United States, providing brand programs, dealer training, professional calibration,
and U.S.-based after-sales service. AWALL is the co-founder of the XWALL by XGIMI
brand and its exclusive U.S. sales and service partner.

 

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