# Xinhua Silk Road: From temple visit to island getaway: Fujian's Meizhou Island expands tourism appeal

- Link: https://www.thailand-business-news.com/pr-news/xinhua-silk-road-from-temple-visit-to-island-getaway-fujians-meizhou-island-expands-tourism-appeal
- Published: 2026-09-24T09:51:00+07:00
- Author: PR Newswire

BEIJING, Sept. 24, 2026 /PRNewswire/ — Meizhou Island, located in Putian City in
southeast China’s Fujian Province, is renowned as the hometown of the Chinese sea
goddess Mazu.

 [⌊Photo shows a scene from the large cultural performance "Impression Mazu", which combines AR glasses with live performances to create an immersive audiovisual experience for audiences.⌉](https://mmx.prnasia.com/media/MS1995505/20260923212159EDT_image_1.jpg?id=OA2968673&p=medium600)

Photo shows a scene from the large cultural performance "Impression Mazu", which
combines AR glasses with live performances to create an immersive audiovisual experience
for audiences.

In recent years, the island has been tapping its tourism resources and developing
distinctive Mazu culture-themed tourism activities, offering visitors a wider range
of experiences and giving them more reasons to stay longer on the island rather 
than leave after half-day temple visit.

Born as Lin Mo on the island in 960, Mazu is believed to be a legendary woman who
was deified as a protector of seafarers. Mazu has more than 300 million followers
worldwide. In 2009, "Mazu belief and customs" was inscribed on the UNESCO representative
list of the intangible cultural heritage of humanity.

"In previous years, visitors mainly came to Meizhou Island to worship Mazu. Many
would arrive in the morning and leave in the afternoon," said a staff member of 
the island’s administrative committee. "Now, more visitors are treating the island
as a vacation destination, with a notable increase in family travelers, self-driving
tourists and young visitors."

Meizhou Island received about 3.23 million tourist visits in 2025, surpassing the
3-million mark for the first time. With the popularity of slow tourism, more visitors
are no longer simply coming to "pay their respects" before leaving, but are choosing
to stay for several days, taking leisurely walks, enjoying the sea views and embracing
the relaxed pace of island life.

Popular experiences on the island include dressing in traditional attire and taking
photos in front of distinctive local architecture. Visitors can also experience "
a day in the life of Mazu" at her former residence in the Mazu Heritage Park, and
visit the Mazu cultural museum, and the Ping’an Pagoda.

Moreover, large Mazu-themed live performances and fireworks after sunset can definitely
light up visitors’ night life on the island.

From "paying respects and leaving" to lingering for the scenery, and from a half-
day trip to "living a day in Mazu’s world," Meizhou Island is transforming the appeal
of a single temple into the allure of an island where visitors want to stay.

Original link: [https://en.imsilkroad.com/p/352337.html](https://en.imsilkroad.com/p/352337.html)

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**Read the original article :** [Xinhua Silk Road: From temple visit to island getaway: Fujian's Meizhou Island expands tourism appeal ](http://www.prnasia.com/story/archive/5055877_AE55877_0?rand=184833)