# XPENG Appoints Korea Managing Director, Confirms Plans to Enter South Korean Market

- Link: https://www.thailand-business-news.com/pr-news/xpeng-appoints-korea-managing-director-confirms-plans-to-enter-south-korean-market
- Published: 2026-11-03T08:29:00+07:00
- Author: PR Newswire

◦ XPENG today announced the appointment of Lee Man-sik, a 30-year automotive industry
   veteran with a proven track record in sales and commercial operations, as Managing
   Director of XPENG Motors Korea, effective December 1, 2026.
 ◦ The appointment marks XPENG’s planned entry into the South Korean market. Details
   on launch timing and local business operations will be announced at a later date.

SEOUL, South Korea, Nov. 3, 2026 /PRNewswire/ — XPeng Inc. ("XPENG" or "the Company,"
NYSE: XPEV; HKEX: 9868), a leading global Physical AI company, today announced the
appointment of Lee Man-sik as Managing Director of XPENG Motors Korea, as the company
prepares to bring its smart vehicles to one of Asia’s most sophisticated automotive
markets.

Mr. Lee brings more than three decades of automotive industry experience. Having
begun his career in engineering, he has built expertise across sales, marketing,
product strategy, brand communications, dealer network development and customer 
service. He joined Volvo Cars Korea in 2003 and played a pivotal role in establishing
Volvo as a leading premium import brand in South Korea.

At Volvo Cars Korea, he led the development and execution of the brand’s mid- to
long-term growth strategy, with responsibilities spanning brand positioning, product
planning, sales and marketing, nationwide dealer expansion and customer experience.

"Over the past thirty years, I have learned that sustainable growth for a premium
brand rests not only on outstanding products but on trust built with customers,"
said Mr. Lee. "XPENG is a brand presenting new possibilities for the industry through
innovative AI technology and a vision for future mobility. I am delighted to join
this journey of change."

On the Korean market, he added: "Korean customers hold exceptionally high expectations
for automobiles and are remarkably open to new technology and innovation. We believe
XPENG’s advanced technology and product competitiveness can offer them new choices
and differentiated value. Above all, our goal is to build a brand customers can 
choose with confidence — one that delivers a trustworthy experience at every step
of ownership."

In his new role, Mr. Lee will lead XPENG’s efforts to establish its business foundation
in South Korea, drawing on his deep understanding of the local automotive market
and extensive experience in premium brand operations. His remit will include developing
sales and service networks, building strategic partnerships and strengthening XPENG’s
brand presence in the market.

XPENG’s planned entry into South Korea comes as the company continues to deepen 
its international footprint this year. In October 2026, the company delivered 50,237
vehicles worldwide — up 22% from September and 20% from a year earlier, a new monthly
record. Overseas deliveries climbed to 13,326 units, surging 166% year on year to
set a record of their own. The company now operates across 83 countries and regions,
supported by eight R&D centers, six manufacturing bases and more than 1,200 stores
worldwide. At the 2026 Paris Motor Show in October, XPENG launched its next-gen 
AI flagship SUV, the G9L, for the European market and showcased its latest intelligent
driving technologies, while expanding opportunities for global technology partnerships.
XPENG aims to bring that same differentiated technology and customer experience 
to South Korea, and details on launch timing and local operations will be shared
in due course.

**About XPENG**

XPENG is a leading global Physical AI company, dedicated to bringing artificial 
intelligence into the physical world to reshape future mobility and smart living.
Through in-house R&D, XPENG has developed a full-stack Physical AI architecture 
spanning Turing AI chips, world foundation models, and highly integrated software
and hardware applications. This unified technology foundation of XPENG powers an
expansive product portfolio of smart EVs, robotaxis, and humanoid robots, advancing
the deployment of Physical AI at scale. Headquartered in Guangzhou, China, XPENG
is dual-primary listed on the New York Stock Exchange and the Hong Kong Stock Exchange.
With global capabilities across R&D, manufacturing, sales, and services, XPENG drives
continuous technological innovation and fosters an open Physical AI ecosystem, making
life smarter, safer, and better for users worldwide. For more information, please
visit [https://www.xpeng.com/.](https://www.xpeng.com/)

For media inquiries:

XPENG PR Department

Email: [pr@xiaopeng.com](https://www.thailand-business-news.com/pr-news/pr@xiaopeng.com)

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**Read the original article :** [XPENG Appoints Korea Managing Director, Confirms Plans to Enter South Korean Market ](http://www.prnasia.com/story/archive/5087432_CN87432_0?rand=184833)