# ZEISS acquires Ceres Holographics to accelerate holography industrialization

- Link: https://www.thailand-business-news.com/pr-news/zeiss-acquires-ceres-holographics-to-accelerate-holography-industrialization
- Published: 2026-10-08T16:12:00+07:00
- Author: PR Newswire

Combining decades-long holography expertise with complementary holographic innovations

JENA, Germany, Oct. 8, 2026 /PRNewswire/ — ZEISS has announced the acquisition of
Ceres Holographics, a pioneering holographic technology company headquartered in
Livingston, Scotland. Ceres Holographics becomes part of ZEISS Microoptics, an agile
and ambitious business unit within ZEISS with a strong focus on industrializing 
holography for high volume automotive, aerospace and consumer markets. The acquisition
complements ZEISS’ proven ProSight® platform, the core holography technology foundation,
from which a broad range of industrial applications derive, by adding Ceres Holographics’
latest innovations in hologram manufacturing technology. The parties have agreed
not to disclose the purchase price or further details.

[⌊Representatives of ZEISS Microoptics and Ceres Holographics signing the acquisition
agreement.⌉⌊Representatives of ZEISS Microoptics and Ceres Holographics signing 
the acquisition agreement.⌉[
Representatives of ZEISS Microoptics and Ceres Holographics
signing the acquisition agreement.

The combination of complementary capabilities and expanded team resources will accelerate
the industrialization of holographic windshield display applications, turning holography
from a future promise into near-term market reality for the automotive industry.
The added capability and resources will enable ZEISS to expedite market entry into
broader holographic markets, like retail, near-to-eye displays and public transportation.
Together, the expanded team will offer customers and partners a broader proposition
that now combines advanced technological depth and application focus with the global
scale, manufacturing capabilities and customer access of ZEISS.

"Ceres Holographics and ZEISS share a clear vision and deep commitment to advancing
holography. We admire the innovations and market recognition the Ceres team has 
achieved," said Dr. Roman Kleindienst, Head of ZEISS Microoptics. "Together, we 
will write a new chapter in holography commercialization, driving faster industrialization
and unlocking broader market entry."

"This acquisition marks an exciting new chapter for Ceres Holographics and the industrialization
of holography," said Andy Travers, who leads Ceres Holographics. "Over the past 
years, we have developed significantly differentiated hologram manufacturing technology
and established strong commercial momentum, particularly in the field of automotive
windshield display applications. Joining forces with ZEISS gives us the opportunity
to build on that success and achieve greater scale, with more resource and global
reach. We are excited about what our combined teams can achieve for our customers
with existing and new partners."

Founded in 2009, Ceres Holographics is a leading innovator in hologram manufacturing
technology, and has specialized in automotive windshield display applications as
the primary opportunity. The company has used its proprietary technology to advance
the holographic windshield display (HWD) application and has built strong commercial
relationships with OEM customers – establishing itself as a key player at the forefront
of this emerging market that is rapidly moving from concept to commercial reality.

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