# TAT leads Thai delegation to ITB Berlin 2024

- Link: https://www.thailand-business-news.com/press-release/129822-tat-leads-thai-delegation-to-itb-berlin-2024
- Published: 2024-03-07T12:37:57+07:00
- Author: Tourism Authority of Thailand

The Tourism Authority of Thailand celebrates its participation at ITB Berlin 2024
with high-profile events, showcasing sustainable tourism offerings and promoting
partnerships with European tour operators.

## TAT Celebrates 49th Participation in ITB Berlin

The Tourism Authority of Thailand (TAT) is marking its 49th participation in the
ITB Berlin with a dynamic programme that includes two high-profile events. The presence
of Her Royal Highness Princess Ubolratana and Prime Minister H.E. Mr. Srettha Thavisin
will grace these events.

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## Thai Delegation at ITB Berlin 2024

The ITB Berlin 2024 is being held from 5 – 7 March at the Messe Berlin Exhibition
Grounds in Germany. The Thai delegation, including hotels, tour companies, and government
bodies, is stationed at the Thailand stand in Hall 26B. Ms. Sudawan Wangsuphakijkosol,
Minister of Tourism and Sports, invites all attendees to explore business opportunities
with senior travel executives.

The ITB Berlin (Internationale Tourismus-Börse Berlin) is the world’s largest tourism
trade fair. The companies represented at the fair include hotels, tourist boards,
tour operators, system providers, airlines and car rental companies.

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## TAT’s Programme at ITB Berlin 2024

TAT’s programme features the gracious presence of Princess Ubolratana, painting 
activities, and a networking event with the Prime Minister of Thailand. The Thailand
Mini Mart, showcasing Thai suppliers, will also take place, highlighting sustainable
tourism offerings.

TAT is committed to shaping tourism supplies towards high value and sustainability
through initiatives like the Sustainable Tourism Acceleration Rating system and 
Thailand Tourism Awards categories focused on low-carbon and sustainability.

**Source** : [TAT leads strong Thai delegation to ITB Berlin 2024](https://www.tatnews.org/2024/03/tat-leads-strong-thai-delegation-to-itb-berlin-2024/?utm_source=rss&utm_medium=rss&utm_campaign=tat-leads-strong-thai-delegation-to-itb-berlin-2024&rand=55352)