# Blue Whale® ends season with record turnover

- Link: https://www.thailand-business-news.com/press-release/146667-blue-whale-ends-season-with-record-turnover
- Published: 2024-06-17T18:44:37+07:00
- Author: SiamNews PR

With the apple season practically over, the leading French cooperative Blue Whale
® has  announced record turnover figures across all its markets.

 * **_Candine triples sales and has strong growth in Asian markets _**
 * **_Coeur de Reine doubles amount sold in France _**
 * **_French Pink Lady grows 30% globally _**

“This season has been defined by a good harvest both in terms of volume and quality”
states Marc Peyres, commercial director at Blue Whale®. “However, none of this would
have been possible without the work we have carried out for years on innovation 
in order  to adapt to changing conditions and market expectations. This is a long
journey that  encompasses all areas of the business, from farmers to marketing, 
sales and supply.  This success comes from the ongoing effort of everyone, as well
as their  professionalism” he adds.  

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Candine, Coeur de Reine and Pink Lady were the varieties that brought the most joy
to  the French company this season. While Candine tripled sales driven by its popularity
in  Asia, Coeur de Reine conquered the national market by doubling its sales figures
in  France. Lastly, with remarkable sales growth of 30% globally, Pink Lady represents
what  Peyres considers to be “the most notable development of the season.” 

Looking to the future, growth continues to depend on innovation for Blue Whale®.“
90%  of the varieties we sell today didn’t exist 35 years ago. It is likely that
most of those that  we will sell in 30 years do not exist yet” states Peyres. “We
must continue to work hard  to prepare for the future while supporting the success
of varieties such as Pink Lady,  which we developed 30 years ago. Coeur de Reine,
Candine and others that will emerge  will be the ones that succeed in the future”,
he concludes. 

**Supply throughout entire year and sustainable management **

Ensuring the supply of quality fruit 365 days a year in the many markets it operates
in, is  another of the priorities for Blue Whale®. To achieve this, the group of
French producers  is progressing on different lines of work. They include increasing
the production schedule  with late-ripening varieties such as Joya, extending the
season of the French Pink Lady,  investing in cold storage and optimising the entire
process from the harvest to handling  in packaging plants. 

The sustainable management of orchards is another of the cornerstones of the company
to ensure stable volumes and quality. “Over the last few seasons, the variability
in quality  due to extreme weather events has determined the dynamics of  

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markets. We must be ready for climate change and ensure the protection of crops,
not  only against hail but also against spring frosts, for example. The availability
of water is  becoming an essential factor” states Peyres. Indeed, in order to prepare
for the future  with more sustainable growing techniques, Blue Whale® is leading
the ambitious  _(Ré)Génération Fruit _research project. 

For Blue Whale®, implementing sustainable management also means ensuring  economic
feasibility for its farmers. This has led the company to restructure its organic
range, adjusting its offer to actual demand, especially in France. “We believe in
a  profitable organic market for our producers, but after some excessive developments,
a  restructuring was required” states Peyres. “In order for the organic market to
grow again,  organic apple production will be lower in France, but with better quality
and better  adapted varieties” he predicts. 

**Extensive portfolio of premium fruits **

Alongside its wide range of apples, Blue Whale® is adding other fruits to its catalogue.
Premium pears, with varieties offering a great taste profile such as Angys, QTee
and  Fred; green and yellow kiwis, with a new fruit plant devoted to kiwis opened
this season;  plums especially the Metis variety; and Apirena seedless table grapes,
adapted to the  tastes of current consumers; are now the focus of its diversification
strategy.  

This new fruit segment already provides a turnover of over 40 million Euros for 
Blue  Whale® and is expected to grow over the next 5 years, alongside its main activity
with  apples.