# “Melbourne Hosts ‘Amazing Muay Thai Road to Rajadamnern 2024’ Showcasing Thai Soft Power”

- Link: https://www.thailand-business-news.com/press-release/159548-melbourne-hosts-amazing-muay-thai-road-to-rajadamnern-2024-showcasing-thai-soft-power
- Published: 2024-09-03T10:23:43+07:00
- Author: Tourism Authority of Thailand

**Melbourne Pavilion hosted the “Amazing Muay Thai Road to Rajadamnern 2024,” which
featured Muay Thai fights and a Thai Festival aimed at promoting Thailand’s tourism
through soft power strategies.**

## Melbourne hosts “Amazing Muay Thai Road to Rajadamnern 2024”

Melbourne, 2 September 2024 – The Tourism Authority of Thailand (TAT) and Rajadamnern
Stadium organized the second round of the “Amazing Muay Thai Road to Rajadamnern
2024” at Melbourne Pavilion. This event is part of the “Ignite Thailand’s Tourism”
initiative to enhance Thai soft power globally. The event on 31 August featured 
key figures like H.E. Ms. Tessa Sullivan, Honorary Consul for Thailand in Melbourne,
and Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications.

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## Muay thai and Thai culture on display

Melbourne Pavilion witnessed four special fights, determining who would compete 
in the final round at Rajadamnern Stadium on 20 December. These matches involved
Muay Thai rising stars from preliminary rounds held in Cádiz, Spain; Melbourne, 
Australia; and Prague, Czech Republic. Adding to the excitement, the TAT also organized
the ‘Thai Festival,’ showcasing Thai culture, food, fashion, and more, drawing over
1,500 spectators.

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## Celebrating Thai traditions amidst muay thai fights

Mr. Nithee highlighted that besides thrilling Muay Thai bouts, spectators enjoyed
delicious Thai cuisine and cultural performances. They also had the opportunity 
to shop for Thai fabric and Muay Thai memorabilia. The event featured the Loi Krathong
festival theme, giving visitors a chance to float the Krathong and experience the“
Five Must-Do” activities, promoting unique travel experiences in Thailand.

**Source** : [“Amazing Muay Thai Road to Rajadamnern 2024” in Melbourne highlights Thai soft powers](https://www.tatnews.org/2024/09/amazing-muay-thai-road-to-rajadamnern-2024-in-melbourne-highlights-thai-soft-powers/?utm_source=rss&utm_medium=rss&utm_campaign=amazing-muay-thai-road-to-rajadamnern-2024-in-melbourne-highlights-thai-soft-powers&rand=55352)