# TAT and EVA Air Strengthen Partnership to Boost Thailand Tourism

- Link: https://www.thailand-business-news.com/press-release/176365-tat-and-eva-air-strengthen-partnership-to-boost-thailand-tourism
- Published: 2024-11-20T15:40:00+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand and EVA Air renewed their partnership to boost
tourism to Thailand through joint marketing and increased flight connections, enhancing
Thailand’s visibility as a top destination.**

## Strategic Partnership Renewal

Bangkok, 19 November 2024 – The Tourism Authority of Thailand (TAT) and EVA Air 
have extended their strategic alliance with a four-year Letter of Intent (LOI) aimed
at enhancing tourism from key global markets to Thailand. The signing took place
in Bangkok, attended by TAT Governor Ms. Thapanee Kiatphaibool and EVA Air Executive
Vice President Mr. Albert Liao, alongside senior representatives. The LOI was executed
by TAT Deputy Governor Ms. Pattaraanong Na Chiangmai and EVA Air Vice President 
Mr. Tang Tseng.

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## Marketing Initiatives

The partnership will focus on joint marketing campaigns, media familiarization trips,
enticing travel packages, and participation in various tradeshows. These initiatives
aim to capitalize on their prior successes, such as the 2023 tram campaign in Amsterdam,
which significantly boosted visibility for Thailand and EVA Air’s services. Additionally,
successful promotions at the 2024 BOOKIZCON in South Korea and networking events
in Japan have bolstered Thailand’s tourism profile. Mr. Liao emphasized the partnership’s
role in enhancing Thailand’s allure as a top travel destination.

## EVA Air’s Expanded Services

EVA Air, headquartered in Taipei and a Star Alliance member, is distinguished by
its modern fleet and exceptional service. It currently runs 28 weekly flights between
Bangkok and Taipei, with plans to expand to 32 weekly flights from January 15 to
March 29, 2025. The airline facilitates connections within Asia and offers direct
flights to European cities. EVA Air operates 87 weekly flights linking Thailand 
to major North American cities, positioning it as a primary carrier for travelers
from the region. Their excellence is recognized by numerous accolades, including
a 5-Star Airline certification from SKYTRAX.

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**Source** : [TAT and EVA Air Strengthen Partnership to Boost Thailand Tourism](https://www.tatnews.org/2024/11/tat-and-eva-air-strengthen-partnership-to-boost-thailand-tourism/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-eva-air-strengthen-partnership-to-boost-thailand-tourism&rand=55352)