# TAT partners with Baidu to enhance Thailand’s appeal to Chinese tourists

- Link: https://www.thailand-business-news.com/press-release/198427-tat-partners-with-baidu-to-enhance-thailands-appeal-to-chinese-tourists
- Published: 2025-03-06T05:08:00+07:00
- Author: Tourism Authority of Thailand

**Thailand’s Tourism Authority partners with Baidu to boost Chinese tourism in 2025,
leveraging digital tools and AI for cultural exchange and enhancing tourist experiences.
This aims to strengthen Thailand-China ties.**

## Strengthening Thai-Chinese Tourism Relations

On February 28, 2025, the Tourism Authority of Thailand (TAT) announced a strategic
partnership with Beijing Baidu Netcom Science Technology. A Letter of Intent (LOI)
was signed to bolster Thailand’s appeal among Chinese tourists. By leveraging Baidu‘s
advanced AI capabilities and expansive digital platforms, TAT aims to enhance the
nation’s tourism allure. This alliance seeks to attract high-quality Chinese visitors,
aligning with the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative,
ultimately positioning Thailand as a prominent global tourism hub.

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## Collaborative Tourism Strategies

TAT Governor Ms. Thapanee Kiatphaibool emphasized the initiative’s impact, describing
the partnership as a pivotal step towards a long-term cooperation with Baidu. The
collaboration is expected to promote Thailand’s tourism brand and key campaigns,
aiming to draw quality travelers from China. The initiative not only hopes to boost
tourist arrivals but also aims to strengthen Thailand’s ties with significant tourism
stakeholders in China. The LOI was signed on February 27, with senior officials 
from TAT and Baidu in attendance, including key figures such as Mr. Nithee Seeprae,
TAT Deputy Governor.

## Enhancing Connectivity through Advanced Technology

Ms. Wang Yanli from Baidu expressed enthusiasm about working with TAT, highlighting
the potential to deepen cultural exchanges between China and Thailand. Baidu, through
its representative in Southeast Asia, Yunshang Technology, and local partner, We
Bridge Marketing Solution, aims to utilize its array of services, from AI-driven
innovations to Baidu Maps and Cloud services. This collaboration focuses on digital
marketing and customized content, targeting to improve Thailand’s tourism image.
In 2024, over 6.73 million Chinese tourists visited Thailand, marking them as the
largest inbound market, a figure expected to rise significantly through this new
agreement.

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**Source** : [TAT partners with Baidu to enhance Thailand’s appeal among Chinese travellers](https://www.tatnews.org/2025/02/tat-partners-with-baidu-to-enhance-thailands-appeal-among-chinese-travellers/?utm_source=rss&utm_medium=rss&utm_campaign=tat-partners-with-baidu-to-enhance-thailands-appeal-among-chinese-travellers&rand=55352)