# DITP Enhances Thailand’s Global Trade Presence with New Logo Unveiled Under “3E CREATE POSSIBILITIES” Initiative

- Link: https://www.thailand-business-news.com/press-release/201124-ditp-to-promote-thailands-international-trade-image-and-launch-new-logo-under-3e-create-possibilities
- Published: 2025-03-10T03:03:00+07:00
- Author: PR Newswire

The DITP, Thailand’s Ministry of Commerce, is launching a new logo and initiative
on March 12 to enhance Thailand’s global trade image, focusing on creative industries
and empowering entrepreneurs.

BANGKOK, March 7, 2025 /PRNewswire/ — The Department of International Trade Promotion(
DITP), Ministry of Commerce, Thailand, is organizing an event to enhance Thailand’s
global trade image and officially launch its new logo under the **“3E CREATE POSSIBILITIES”**
concept. This new initiative aims to elevate Thailand’s creative industries, products,
and services while showcasing the country’s international trade capabilities on 
the global stage.

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DITP to Promote
Thailand’s International Trade Image and Launch New Logo Under “3E CREATE POSSIBILITIES”
Concept to Boost Thailand’s Global Trade Position on March 12

Ms. Sunanta Kangvalkulkij, Director-General of the Department of International Trade
Promotion, announced that DITP will host a special event to enhance Thailand’s global
trade presence on Wednesday, March 12, 2025, Manopakorn Nitithada Room, 12th floor
of the DITP headquarters at the Ministry of Commerce. This event, hosted by Mrs.
Opal Panisara Arayaskul, aligns with the government’s Soft Power policy and aims
to showcase Thailand’s creative industries and services developed under DITP’s guidance.
The event will feature an exhibition showcasing Thailand’s Soft Power products and
services, including Muay Thai merchandise, cartoon characters, pop art, Thai cuisine,
lifestyle products, and fashion items. As part of this initiative, DITP will officially
unveil its new logo, designed to enhance the department’s communication effectiveness
and reinforce its image under the **“3E CREATE POSSIBILITIES”** concept.

** 1st E: Expand **  – This concept focuses on expanding market presence through
both established and new frontiers. This encompasses maintaining existing markets
while exploring new opportunities, supported by strategic nation-branding initiatives
to enhance global recognition of Thai products and services. The strategy leverages
DITP’s digital platforms and international marketplaces to expand online trade opportunities,
while utilizing provincial commerce networks to connect local products with global
markets and increase Thailand’s export market share.

** 2nd E: Enable **  – This strategy focuses on empowering Thai entrepreneurs by
enhancing their capabilities and fostering strategic relationships. This dual approach
combines traditional business expertise with digital competencies to meet evolving
market demands. It also provides access to DITP’s comprehensive market intelligence
services, enabling businesses to elevate their products and services to international
standards.

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** 3rd E: Empower **  – This involves nurturing and strengthening Thai enterprises
through comprehensive incubation programs. This strategic initiative aims to transform
Thai products and brands into globally competitive offerings, fostering sustainable
long-term growth in international markets.

DITP expects this rebranding initiative and event to reinforce its strategic vision
and boost market confidence, enabling Thai entrepreneurs to expand their creative
industries and Soft Power offerings in global markets. This strategic move aims 
to strengthen Thailand’s position in international trade and foster sustainable 
economic growth.

For additional information, please visit DITP’s website at [www.ditp.go.th](http://www.ditp.go.th/)
or contact the International Trade Hotline at 1169.

**Source** : [DITP to Promote Thailand’s International Trade Image and Launch New Logo Under “3E CREATE POSSIBILITIES” Concept to Boost Thailand’s Global Trade Position on March 12](https://www.prnasia.com/story/archive/4636056_AE36056_0?rand=102387)

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