# TAT Highlights Thai Cultural Soft Power at Thai Fight Rome 2025

- Link: https://www.thailand-business-news.com/press-release/208004-tat-highlights-thai-cultural-soft-power-at-thai-fight-rome-2025
- Published: 2025-04-14T22:09:00+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand, led by Governor Ms. Thapanee Kiatphaibool, 
enhanced Thailand’s Soft Power strategy with Thai Fight Rome 2025, promoting Thai
culture and boosting European sports tourism.**

## Thailand’s Soft Power Strategy

On April 8, 2025, in Bangkok, the Tourism Authority of Thailand (TAT), under Governor
Ms. Thapanee Kiatphaibool, propelled forward Thailand’s Soft Power initiative by
organizing Thai Fight Rome 2025. The event, supported by key partners, is an integral
part of the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. It also
marked 157 years of diplomatic ties between Thailand and Italy, enhancing the cultural
connection between the two nations.

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## Cultural and Sports Showcase

Thai Fight Rome 2025 was aligned with the “Grand Celebration & Must Try” pillar 
of the year’s 5-Grand concept. Held on April 6 at Pala Tiziano in Rome, the event
featured 10 Muay Thai bouts between Thai and Italian fighters to promote Thai culture
through sport. This exciting boxing event captivated a full-house crowd of over 
2,500 spectators, spotlighting Thailand’s vibrant cultural heritage and fostering
international relations.

## Economic Impact and Future Goals

Boosting Thailand’s visibility in Europe, namely in the sports tourism sector, Thai
Fight Rome 2025 is expected to considerably benefit the country’s economy. The Tourism
Authority of Thailand is set to welcome 267,000 Italian visitors in 2025. This influx
is projected to contribute an impressive 16 billion Baht in tourism revenue, reinforcing
Thailand’s presence in the global market and strengthening economic ties with Europe.

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**Source** : [TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025](https://www.tatnews.org/2025/04/tat-showcases-thai-cultural-soft-power-at-thai-fight-rome-2025/?utm_source=rss&utm_medium=rss&utm_campaign=tat-showcases-thai-cultural-soft-power-at-thai-fight-rome-2025&rand=55352)